Social media is one form of e-WOM that plays a critical role in the tourism industry. Sharing information via Instagram can lead to travel intentions and travel decisions. The purpose of this study is to investigate the effect of e-WOM on travel intention, travel decision, city image, and attitude to visit a tourism city. This research was conducted in one of the most visited cities in Indonesia, namely Bandung. This type of research was causal research and used primary data. The sampling technique used was non-probability sampling with a Purposive Sampling type. Data processing used SEM and SPSS analysis techniques. The results of this study indicated that e-WOM had a significant effect on attitude, city image, travel intention, and travel decision. The attitude variable had a significant effect on city image and travel intention. Travel intention had a significant effect on travel decisions. Nevertheless, the City image variable had no effect on travel intention.

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The purpose of this study is: (1) to analyze and know how the effect of price on consumer purchasing decisions e-commerce Tokopedia, (2) to analyze and know how the effect of trust on consumer purchasing decisions e-commerce Tokopedia, and (3) to analyze and know how the effect of product quality on consumer purchasing decisions e-commerce Tokopedia.  The independent variables used are price, trust, and product quality, while the dependent variable is the purchase decision. The sample used in this study was one hundred and seven respondents were selected using the purposing sampling method; those were students of the informatics management study program at the Asian Mahakarya University PSDKU Baturaja Batch 2020. Using questionnaires and documentation collected the data. The data were analyzed by using multiple linear regression analysis. The result showed that R square (R2) was 61,2%, and the significance level was 0.05. This result indicated that price, trust, and product quality positively and significantly affected consumers' purchasing decisions in e-commerce Tokopedia.   Abstrak Tujuan penelitian ini adalah : (1) untuk menganalisis dan mengetahui bagaimana pengaruh harga terhadap keputusan pembelian pengguna e-commerce Tokopedia, (2) untuk menganalisis dan mengetahui bagaimana pengaruh  kepercayaan  terhadap keputusan pembelian pengguna e-commerce Tokopedia, dan (3) untuk menganalisis dan mengetahui bagaimana pengaruh kualitas produk terhadap keputusan pembelian pengguna e-commerce Tokopedia. Variabel independen yang digunakan adalah harga, kepercayaan dan kualitas produk, sedangkan variabel dependen adalah keputusan pembelian.  Sampel  yang diteliti dalam penelitian ini sebanyak 107 responden yang dipilih menggunakan metode purposing sampling  yaitu  mahasiswa  program  studi  Manajemen Informatika Angkatan 2020 Universitas Mahakarya Asia PSDKU Baturaja. Data dikumpulkan menggunakan quisioner dan dokumentasi. Data dianalisis menggunakan Regresi Linier Berganda. Hasil analisis menunjukkan nilai R2 sebesar 61,2% dan tingkat signifikan sebesar 0,05. Hasil penelitian menunjukkan bahwa Harga produk, Kepercayaan dan Kualitas Produk memberikan pengaruh positif terhadap keputusan pembelian pengguna e-commerce Tokopedia. Kata Kunci: Harga, Kepercayaan, Kualitas Produk dan Keputusan Pembelian.

The purpose of this research is to determine the influence of service quality, price and promotion on loyalty through cotumer satisfaction at Rocket Chicken Baturaja. The type of this research is Explanatory Research with data used in this study is primary data obtained using  questionnaire and library research. Analysis of data using simple linear regression and multiple regression test with SPSS 26. While hypothesis testing using the t test, f test, correlation coefficient, and the coefficient of determination. Based on the analysis it can be concluded that there is a positive and significant influence between service quality to satisfaction, positive and significant influence between price to satisfaction, positive and significant influence between promotion to satisfaction, positive and significant influence between service quality, price and promotion to satisfaction between service quality to loyalty, positive and significat influence between price to loyalty, positive and significant influence between promotion to loyalty, there is positive and significant influence between service quality to loyalty, there is positive and significant influence between quality of the service, price and promotion to loyalty.

Penelitian ini bertujuan untuk mengetahui kaitan persepsi national branding dengan upaya meningkatkan kinerja ekspor yang diukur dari nilai-nilai budaya dan nilai ekonomis produk Indonesia. Penelitian ini dilakukan dengan pendekatan kuantitatif melalui survei kepada responden yang berdomisili di Tokyo dan Sydney dengan menggunakan teknik convenience sampling. Hasil penelitian memberikan gambaran persepsi masyarakat internasional, khususnya Jepang dan Australia, terkait nilai budaya yang menjadi cerminan bangsa Indonesia, serta sudut pandang nilai ekonomis berdasarkan brand equity dari produk ekspor yang didasarkan pada persepsi terhadap product country image, dan product association to the country of origin. This study aims to find relationship of the national branding perception and effort to enhance the export performance, from cultural and economic value perspective of Indonesian products. This study utilized a quantitative approach through survey for selected respondents in Tokyo and Sydney, using convenience-sampling technique. The research finding provides an overview of how the international community, especially those who lives in Japan and Australia, perceives the cultural and economic value of Indonesia based on brand equity, product-country image, and product association to the country of origin.

Virus korona (COVID-19) belakangan ini menggegerkan seluruh dunia, tak terkecuali indonesia. bahkan indonesia termasuk kedalam 30 negara dengan penyebaran virus terbanyak di dunia. Pesatnya penyebaran virus korona (COVID-19) membaut institut pendidikan berhenti memberlakukan pembelajaran secara tatap muka, sehingga para siswa harus belajar secara daring dirumah masing-masing. Pada tahun ajaran baru para siswa yang telah lulus di sekolah sebelumnya harus memilih sekolah yang akan dituju selanjutnya. akan tetapi banyak sekolahan yang masih belum siap untuk mengatasi penumpukan calon siswa baru dan masih belum sepenuhnya menerapkan protokol keseharan COVID-19. Maka dari itu diciptakanlah sebuah perancarang sistem pendaftaran siswa didik baru secara online pada SMK Miftahul Jannah Cikupa untuk menghindari kontak fisik dan menumpuknya calon siswa baru pada lokasi sekolahan. Pada penelitian ini penulis menggunakan beberapa metodologi penelitian yaitu metode pengumpulan data diantaranya observasi, wawancara, dan studi pustaka, metode analisa menggunakan analisa SWOT, metode perancagan sistem menggunakan prototype, dan metode testing menggunakan blackbox testing. Hasil yang didapat pada penelitian ini yaitu calon siswa baru tidak perlu datang secara langsung ke sekolahan, cukup mengaksesnya lewat smartphone atau laptop dirumah masing-masing untuk melakukan pendaftaran secara online dan mengisi formulir yang telah tersedia di website, serta upload file-file yang di perlukan.   Kata kunci : Sistem, Pendafaratan Online, COVID-19

The purpose of this study was to determine the effect of work discipline, work motivation and organizational commitment on employee performance through employee job satisfaction at the Agency for Personnel and Human Resources Development (BKPSDM) Ogan Komering Ulu Regency. This type of research is Explanatory Research with the data used in this study is primary data obtained by using questionnaires and literature study. Data analysis used simple linear regression and multiple regression test with SPSS 26. Meanwhile, hypothesis testing used t test, f test, correlation coefficient, and coefficient of determination. Based on the results of the analysis, it can be concluded that there is a positive and significant influence between work discipline on satisfaction; positive and significant influence between work motivation on satisfaction; positive and significant influence between organizational commitment to satisfaction; positive and significant influence between work discipline, work motivation and organizational commitment to satisfaction; positive and significant influence between work discipline on loyalty; positive and significant influence between work motivation on loyalty; there is a positive and significant effect between organizational commitment to loyalty; there is a positive and significant influence between work discipline, work motivation and organizational commitment to loyalty; and the positive and significant influence between work discipline, work motivation and organizational commitment on employee loyalty through employee job satisfaction.

The effect the effectiveness of the liquid suction heat exchanger to performance of cold storage with refrigerant R22, R404A and R290/R600a