Teaching methodologies and uses of competitive intelligence and competitive technical intelligence in countries where the culture and the technological level are very different from the western world cannot be implemented without a cultural understanding of the tacit local knowledge and cultural behavior of people. As an example of research-action, we have chosen two Indonesian regions: Sulawesi Utara (North Sulawesi) and Tapanuli Utara (North Sumatra). We have applied in these territories the methodology of positive turbulence coupled with Competitive Intelligence and Competitive Technical Intelligence. In this paper we analyze the cultural brakes and levers present in an Indonesian context, and then describe two different approaches to developing an action plan based on postgraduate education in the case the city in North Sulawesi and on Cottage Industry (CI) clusters for the rural zone in North Sumatra.
Résumé Le développement du programme national d’Intelligence Economique en France prend largement en compte les PME et PMI, voire les TPE, pour leur apporter au niveau de la sensibilisation et de la formation du ou des responsables les méthodes et les outils de l’Intelligence Economique. Que ce soit dans les SRIE (Schémas Régional d’Intelligence Economique) ou au niveau des DIRECCTE 1 , des Chambres de Commerces et d’Industries, des pôles de Compétitivité... différentes actions se développent pour aboutir souvent à des formations ou à des conseils redondants, voire disparates. Le travail présenté ici est le résumé de réflexions liées à l’observation du terrain et à la manière dont on pourrait articuler le développement international au niveau de petites et moyennes entreprises. Il ne présente pas et ceci volontairement d’exemples récents (année 2011), mais au contraire une série de faits qui étalés dans le temps vont étayer le propos.
Retail development in the digital age occurs in business competitors, namely minimarkets with department stores. Before the existence of minimarkets, people were more interested in shopping in traditional markets, but now that there is technological development, many people or consumers turn to modern markets. The purpose of the study was to determine the effect of store atmosphere and retail services on impulsive buying through hedonic value. This research took place at Irian Supermarket and Department Store, in Medan with a target population of consumers who shopped more than three times. Research sampling using purposive sampling method by filling out a questionnaire. And analyzed the reliability test and validation of the questionnaire to enforce the accuracy of the questionnaire given to respondents. The research sample was 66 respondents. The main findings of the study indicate that a better store atmosphere will increase hedonic value and impulse purchases. Likewise, better retail services will increase hedonic value and impulse purchases, but hedonic value is unable to act as a mediator of the relationship between store atmosphere and retail services on impulse purchases. Therefore, the management of Irian Supermarket Department Store, Medan, is expected to pay more attention to the store atmosphere and retail services to increase hedonic value and impulse purchases.
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