Pengaruh Pelayanan Atmosfer Gerai Dan Pelayanan Ritel Terhadap Nilai Hedonik Dan Pembelian Impulsif Pelanggan Usaha Irian Supermarket Dan Departemen Store Kota Medan
Abstract:Retail development in the digital age occurs in business competitors, namely minimarkets with department stores. Before the existence of minimarkets, people were more interested in shopping in traditional markets, but now that there is technological development, many people or consumers turn to modern markets. The purpose of the study was to determine the effect of store atmosphere and retail services on impulsive buying through hedonic value. This research took place at Irian Supermarket and Department Store,… Show more
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