The aim of the article is to demonstrate, discuss and substantiate the embodiment of design thinking: what role does the body play in relation to engaging in design interaction and the generating of ideas? In order to discuss this question, we draw on the phenomenological philosophy of Merleau-Ponty and his concept of the lived body. The phenomenological perspective is related to a single case study in which three designers collaborate during a workshop as they discuss ethnographic video material with the aim of generating new ideas. Through an analysis of their interaction it is argued that the embodied engagement of the designers plays a fundamental role both in understanding the problem at hand and in opening up new ideas leading to a new design solution. The verbal interaction constantly finds its meaning in reference to a tacit level of embodiment, which remains unspoken. The verbal interaction is also integrated into the designer's tacit use of items in the surroundings. Consequently, the paper concludes that design thinking cannot be understood if we are only attentive to verbalised interaction, but design thinking relies on a more complex and multidimensional interaction, which is based on the pre-linguistic engaged perspective of the lived body.

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -User-driven innovation (UDI) has been proven to successfully increase the value of products and services in single companies with direct linkages to the end-user. The construction material industry often has no direct linkages to the end-user, due to supply networks through builder merchants. Moreover, a lack of user knowledge is common in such networks, and companies rarely have explicit knowledge on how their products and services are in fact used and valued by their end-users. Thus, it is clear that UDI is not directly applicable to the construction material industry without further developments. Hence, the purpose of this paper is to demonstrate that a network perspective is essential when adapting and implementing UDI in the construction material industry and to let the advantages of doing so surface. Design/methodology/approach -The research design includes a number of different approaches and types of interaction between the researchers and industry. Additionally, an extensive literature review on UDI is carried out to identify variables necessary for successful adaptation to a network perspective. Findings -The conclusion of this research validates that a network approach to adapting UDI in the construction material industry is a precondition for a successful innovation journey. In addition, it was concluded that by adapting the network perspective new value-adding potentials became visible, which could have a huge impact on innovation, effectiveness, efficiency, etc. in the construction material industry. Originality/value -The paper adds to the body of knowledge on how to implement UDI in a supply network by developing a framework for such an innovation process. The framework has its outset in any given generic new product development model with a logical sequence of steps. However, the framework is further developed into defining the networks activities, the internal activities, and the user-oriented activities needed.

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