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Abstract. Since the beginning of political transformation in Poland, rural tourism was perceived as a versatile means for improving the economic situation of rural areas. It became a subject of excessive interest of politicians, scholars, various activists and the media. The aim of this article is to show the development and functioning of institutional and organizational environment over rural tourism in Poland. At first, development of rural tourism in Poland is presented, followed by the formation of a national and then a local support system. The multidimensional support for rural tourism and the accompanying enthusiasm for it allow for making a statement that tourism became "an apple of the eye" of the rural transformation process in Poland.

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