The research aims to empirically verify the role of adaptive capability in its contribution to marketing performance, with product innovation as a mediating variable. This research was conducted in small and medium enterprises (SMEs) located in Central Java, Indonesia. A number of 253 questionnaires were distributed and adequately filled. Statistical analysis was conducted by using structural equation modeling with Smart-Partial Least Squares (PLS). The results show that the adaptive capability was positively related to product innovation, but not significant to marketing performance. Furthermore, our findings show that product innovation had a significant effect on marketing performance and it fully mediated the relationship between adaptive capability and marketing performance. These findings offer implications regarding how adaptive capability enhance marketing performance through product innovation in SMEs.

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The generation gap has been present since the beginning of humanity and has symbolized one of the challenges of decision-making in families. It affects family members’ consumption behavior, namely buying decisions, and creates an interrelated impact on consumption behavior among family members. The aim of this study is to examine factors related to the parents’ perceptions of how the new online purchase behavior of their Generation Z children affected their consumption behavior. To meet the research objective, the paper has shed light on Generation Z’s new online purchase behavior. A survey was sent to 384 Indonesian parents of Generation Z children to collect their perceptions of consumption behavior. The data were then computed and processed using factor analysis, reliability analysis, regression analysis, as well as correlation and a t-test. The research results indicate that the new online purchase behavior of Generation Z children significantly affected their parents’ consumption behavior through different factors, such as online purchase illiteracy and self-control of consumption behavior. The findings also asserted that family consumption behavior is easily influenced by factors associated with parents’ perceptions. Moreover, this study also discussed the implications of the findings and identified the areas for future research.

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kegunaan dan sikap penggunaan dalam pengaruhnya terhadap intensi dan penggunaan sistem sesungguhnya pada penggunaan aplikasi PLN Daily. Responden dalam penelitian ini adalah pegawai PLN UP3 Tegal. Dengan populasi sebesar 160,  ditetapkan sampel 115 responden yang dipilih berdasarkan simple random sampling. Hasil pengujian analisis regresi menggunakan SPSS (Statistical Product and Service Solution) menunjukkan bahwa : (1) persepsi kegunaan berpengaruh positif terhadap sikap penggunaan. (2) persepsi kegunaan berpengaruh positif terhadap intensi. (3) sikap penggunaan berpengaruh positif terhadap intensi. (4) intensi berpengaruh positif terhadap penggunaan sistem sesungguhnya. (5) sikap penggunaan memediasi pengaruh persepsi kegunan terhadap intensi. Implikasi dari penelitian ini adalah penggunaan sistem sesungguhnya secara maksimal oleh pegawai dapat dicapai apabila perusahaan memperhatikan intensi pegawai untuk tetap menggunakan aplikasi PLN Daily. Perusahaan dapat mengimplementasikan kebijakan yang berkaitan dengan peningkatan persepsi kegunaan dan sikap penggunaan dengan harapan dapat meningkatkan intensi pegawai dalam penggunaan aplikasi PLN Daily.

PurposeThere are two objectives in this study. First, testing the relationship between person-organization fit (P-O fit) and person-job fit (P-J fit) on turnover intentions. Second, examining the moderating role of kinship on the relationship between P-O fit and P-J fit on turnover intentions.Design/methodology/approachThis research was conducted at private universities in Lampung with a total of 282 respondents. The analytical method used to test the research hypothesis was moderated regression analysis (MRA)FindingsThere are five proposed hypotheses, and all of them are supported. The findings of this study reveal that P-O fit and P-J fit are predictors that are negatively related to turnover intentions. Furthermore, kinship moderates the relationship between P-O fit and P-J fit on turnover intentions.Research limitations/implicationsThis study adds to the literature on turnover intentions in universities and underscores some important advances and contributions in developing a human resource management theory related to social capital. Based on the findings of this study, organizations are expected to pay more attention to P-O fit, P-J fit and kinship to reduce the level of turnover intentions. Employers are expected to choose people who match the organization's values and work and create interpersonal relationships between them to reduce turnover intentions, which mean the findings extend the theory of attraction-selection-attrition (ASA), social exchange and social capital. These findings provide theoretical and pragmatic insights for human resource management practitioners and relevant stakeholders.Practical implicationsPractically, the concepts of P-O fit and P-J fit are important to be considered by the leadership because creating a suitable environment for employees will trigger positive behaviors. Leaders must find the right people for the environment and the right environment for the employees. Furthermore, this study has implications for a relational approach to overcoming turnover intentions in the workplace. The relational approach is in the form of kinship. Organizations that encourage opportunities for social interaction among members can reduce employee turnover and tend to create positive social capital.Social implicationsIn social practice, kinship connects people in an organization. The existence of kinship in an organization helps academicians get relational and emotional support from coworkers and superiors so that they will feel a family relationship that may not be found in other organizations, which eventually reduces turnover intentions.Originality/valueThe originality of this study lies in investigating the moderating role of kinship on the relationship between P-O fit and turnover intentions. Kinship in this study is different from research in general. “Kinship” here is based on a kinship perspective because of the peculiarities of Asian culture, especially in Indonesia, namely kinship without blood relations and marriage.

This research is aimed to test an empirical study on UNSOED Press. The study took the title: "The Analysis of Intention to Buy: An Extended Theory of Planned Behavior". The purpose of this research is to know and find empirical evidence of the influence of Brand Awareness, Price, Attitude, Subjective Norm, Perceived Behavioral Control of Purchase Intention. The population in this study were students in Universitas Jenderal Soedirman. The samples in this study were 211 person. Sample determination using the Convenience sampling method. The analysis tool used is multiple regression. Based on the results of the research and analysis of data shows that:(1) Brand Awareness has no effect on Purchase Intention. (2) Price has a positive effect on Purchase Intention. (3) Attitude has a positive effect on Purchase Intention. 4 Subjective Norm has no effect on Purchase Intention. 5 Perceived Behavioral control has a positive effect on Purchase Intention. The implication of the conclusion above is, UNSOED Press has to build awareness among students or target market. Promotion from faculty and lecturers must be improved. Lecturers can provide suggestions for using UNSOED Press during classroom learning. For the price, respondent said the price was not too expensive and have to maintance quality.

Kabupaten Purbalingga merupakan salah satu wilayah yang memiliki potensi industri batik di Jawa Tnegah bagian selatan. terdapat banyak UKM batik yang terus berkembang, dua diantaranya adalah UKM Batik Tien dan UKM Batik Purwita. Seperti kondisi UKM pada umumnya, kedua UKM mitra memiliki potensi sekaligus permasalahan yang perlu segera diberikan solusi, antara lain: (1) Kurangnya kemampuan manajemen atau administrasi dan pembukuan, (2) Persaingan usaha yang semakin berat, dimana pesaing bukanlah sesama UKM batik di wilayah lokal ataupun nasional melainkan internasional, (3) Kurangnya pembatik yang terampil dan menguasai teknik membatik secara keseluruhan khususnya pada batik tulis. Pemecahan masalah UKM mitra dilakukan dengan meningkatkan kapasitas UKM dalam mengelola usahanya melalui metode penyuluhan, pelatihan,dan pendampingan.solusi alternatif yang di berikan pada UKM mitra adalah : Penyuluhan, pelatihan dan pendampingan manajemen usaha kecil dan strategi produk melalui sertifikasi Batik Mark dan pelatihan batik tulis untuk meningkatkan kemampuan dalam inovasi motif dan corak. Target luaran yang ditetapkan telah dicapai pada akhir pelaksanana kegiatan, yaitu : Meningkatnya pemahaman dan kemampuan UKM mitra dalam bidang manajemen usaha kecil dan strategi produk melalui kepemilikan sertifikasi Batik Mark dan meningkatnya pemaham  dan kemampuan UKM mitra dalam memproduksi batik tulis yang berkualitas baik

The purpose of this study was to analyze the effect of financial literacy on the performance and sustainability of MSMEs in the Banyumas Regency. This research is descriptive and quantitative, using the method of regression analysis and using SPSS 16.0 software for Windows. The number of samples in this study was 100 MSMEs in Banyumas Regency. The sampling technique in this study will determine by the nonprobability sampling technique. The results of this study indicate that financial literacy influences the performance and sustainability of MSMEs.