The research aims to empirically verify the role of adaptive capability in its contribution to marketing performance, with product innovation as a mediating variable. This research was conducted in small and medium enterprises (SMEs) located in Central Java, Indonesia. A number of 253 questionnaires were distributed and adequately filled. Statistical analysis was conducted by using structural equation modeling with Smart-Partial Least Squares (PLS). The results show that the adaptive capability was positively related to product innovation, but not significant to marketing performance. Furthermore, our findings show that product innovation had a significant effect on marketing performance and it fully mediated the relationship between adaptive capability and marketing performance. These findings offer implications regarding how adaptive capability enhance marketing performance through product innovation in SMEs.

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Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kegunaan dan sikap penggunaan dalam pengaruhnya terhadap intensi dan penggunaan sistem sesungguhnya pada penggunaan aplikasi PLN Daily. Responden dalam penelitian ini adalah pegawai PLN UP3 Tegal. Dengan populasi sebesar 160,  ditetapkan sampel 115 responden yang dipilih berdasarkan simple random sampling. Hasil pengujian analisis regresi menggunakan SPSS (Statistical Product and Service Solution) menunjukkan bahwa : (1) persepsi kegunaan berpengaruh positif terhadap sikap penggunaan. (2) persepsi kegunaan berpengaruh positif terhadap intensi. (3) sikap penggunaan berpengaruh positif terhadap intensi. (4) intensi berpengaruh positif terhadap penggunaan sistem sesungguhnya. (5) sikap penggunaan memediasi pengaruh persepsi kegunan terhadap intensi. Implikasi dari penelitian ini adalah penggunaan sistem sesungguhnya secara maksimal oleh pegawai dapat dicapai apabila perusahaan memperhatikan intensi pegawai untuk tetap menggunakan aplikasi PLN Daily. Perusahaan dapat mengimplementasikan kebijakan yang berkaitan dengan peningkatan persepsi kegunaan dan sikap penggunaan dengan harapan dapat meningkatkan intensi pegawai dalam penggunaan aplikasi PLN Daily.

The generation gap has been present since the beginning of humanity and has symbolized one of the challenges of decision-making in families. It affects family members’ consumption behavior, namely buying decisions, and creates an interrelated impact on consumption behavior among family members. The aim of this study is to examine factors related to the parents’ perceptions of how the new online purchase behavior of their Generation Z children affected their consumption behavior. To meet the research objective, the paper has shed light on Generation Z’s new online purchase behavior. A survey was sent to 384 Indonesian parents of Generation Z children to collect their perceptions of consumption behavior. The data were then computed and processed using factor analysis, reliability analysis, regression analysis, as well as correlation and a t-test. The research results indicate that the new online purchase behavior of Generation Z children significantly affected their parents’ consumption behavior through different factors, such as online purchase illiteracy and self-control of consumption behavior. The findings also asserted that family consumption behavior is easily influenced by factors associated with parents’ perceptions. Moreover, this study also discussed the implications of the findings and identified the areas for future research.