ABSTRAKSiti Hanila, Rahmad Hidayat; Tujuan penelitian ini adalah untuk mengetahui hubungan harga dan kualitas produk dengan kepuasan pelanggan pada toko perlengkapan baju sekolah Elis Kota Bengkulu. Sampel dalam penelitian ini sebanyak 50 orang konsumen yang melakukan pembelian perlengkapan baju sekolah pada toko perlengkapan baju sekolah Elis Kota Bengkulu, karena semua populasi dalam penelitian ini dijadikan sampel, maka pengambilan sampel dilakukan dengan menggunakan teknik sampling accidental. Metode pengumpulan data menggunakan kuesioner dan metode analisis yang digunakan adalah analisis korelasi rank spearman dan pengujian kebenaran data dengan uji t.Berdasarkan hasil penelitian harga memiliki hubungan yang sedang dengan kepuasan pelanggan pada toko perlengkapan baju sekolah Elis Kota Bengkulu dengan nilai korelasi sebesar 0,537, Dengan demikian harga yang ditawarkan oleh pihak toko perlengkapan baju sekolah Elis Kota Bengkulu relatif sedang atau tidak terlalu mahal maupun tidak terlalu murah. Hasil ini diperkuat dengan hasil uji hipotesis bahwa lebih besar dari (4,408 > 1,677). Artinya harga mempunyai hubungan yang signifikan dengan kepuasan pelanggan pada toko perlengkapan baju sekolah Elis Kota Bengkulu. Korelasi rank spearman untuk hubungan kualitas produk dengan kepuasan pelanggan pada toko perlengkapan baju sekolah Elis Kota Bengkulu memiliki korelasi yang kuat dengan nilai korelasi sebesar 0,604, ini berarti Ini berarti bahwa semakin baik kualitas yang di perjual belikan oleh toko perlengkapan baju sekolah Elis kota Bengkulu maka akan semakin tinggi juga tingkat kepuasan pelanggan pada perlengkapan baju sekolah pada toko Elis kota Bengkulu. Hal ini diperkuat dengan hasil uji hipotesis bahwa lebih besar dari (5,246 > 1,677). Artinya kualitas produk mempunyai hubungan yang signifikan dengan kepuasan pelanggan pada toko perlengkapan baju sekolah Elis Kota Bengkulu. ABSTRACT Siti Hanila, Rahmad Hidayat; The aim of this study is to know the relationship of price and product quality with customer satisfaction at Elis school uniform shop of Bengkulu city. The sample in this study were 50 consumers who purchased school uniform at Elis school uniform shop of Bengkulu city, because all the population in this study were sampled, so the sampling was done by using accidental sampling technique. Data collection methods used is questionnaires and analytical methods used are rank spearman correlation analysis and testing the data with t test.Based on the results of study the price has a relationship with the customer satisfaction at Elis school uniform shop of Bengkulu citywith a correlation value of 0.537, thus the price offered by the shop is relatively or not too expensive or not too cheap. This result is reinforced by hypothesis test result that tcount is greater than t table (4.408> 1.677). This means that the price has a significant relationship with customer satisfaction at Elis school uniform shop of Bengkulu city.Rank spearman correlation for the relationship of product quality with customer satisfaction at...
ABSTRAK Sri Handayani, Siti Hanila, Mimi Kurnia Nengsih; Penelitian ini bertujuan untuk mengetahui strategi pemasaran untuk produk Kain Batik Besurek di kota Bengkulu. Dan strategi mana yang paling baik dalam menentukan pemasaran Kain batik Besurek di kota Bengkulu. Metode pengumpulan data yang digunakan yaitu metode studi pustaka dan kuesioner dengan menyebarkan daftar kepada responden. Sampel dalam penelitian ini adalah asumsi strategi yang efektif memaksimalkan kekuatan dan kesempatan usaha-usaha kecil dan meminimalisir kelemahan dan ancaman .Metode Analisis yang digunakan dalam penelitian ini adalah metode analisis SWOT (Strength, Weaknesses, Opportunity, Threats). Data-data yang diperoleh dari hasil penelitian akan dianalisa kekuatan,kelemahannya, peluangnya dan ancamannya terhadap penerapan strategi pemasaran perusahaan dalam rangka meningkatkan minat pembeli kain Batik Besurek. Untuk menentukan formulasi strategi pemasaran yang akan datang, maka digunakan penggabungan formulasi strategi pemasaran yang dihubungkan melalui matriks SWOT. ABSTRACT Sri Handayani, Siti Hanila, Mimi Kurnia Nengsih;This study aims to determine the marketing strategy for batik products Besurek in Bengkulu city. And which strategy is best in determining the marketing of batik cloth of Besurek in Bengkulu city. Data collection methods used are literature study method and questionnaire by distributing the list to the respondents. The sample in this study is the assumption of an effective strategy to maximize the strengths and opportunities of small businesses and to minimize weaknesses and threats.Analysis method used in this research is SWOT analysis method (Strength, Weaknesses, Opportunity, Threats). The data obtained from the results of the study will be analyzed strength, weakness, opportunities and amcamannya to the implementation of corporate marketing strategies in order to increase interest buyers batik cloth besurek. To determine the formulation of future marketing strategies, a merger of marketing strategy formulation is linked through the SWOT matrix
This study aims to determine the effect of motivation, training and compensation on employee performance at PT. Wahyu Septyan Bengkulu. The sample in this study were 60 employees of PT. Wahyu Septyan Bengkulu. The data were collected using a questionnaire and the method of analysis used was the rank spearman and the t test.The results of the Spearman rank analysis show that there is a significant influence of motivation (X1) on employee performance (Y) with the value of rho (ρ) = 0.631 in the criteria from 0.60 to 0.799 (strong), there is a significant effect of training (X2) on employee performance ( Y) with the value of rho (ρ) count = 0.687 in the criteria 0.60-0.799 (strong) and there is a significant effect of Compensation (X3) on employee performance (Y) with the value of rho (ρ) count = 0.678 in the criteria 0.60- 0.799 (strong). The results of the t test prove that there is a significant effect of motivation (X1) on employee performance (Y). It is known that the t value is 6,190 and this value shows that t is greater than t table (6,190> 1,671), there is a significant effect of training ( X2) on employee performance (Y), it is known that the t value is 7.192 and this value shows the t count is greater than the t table (7.192> 1.671) and there is a significant effect of compensation (X3) on employee performance (Y). t count is 7,017 and this value shows t count is bigger than t table (7,017> 1,671).
This study aims to determine the effect of celebrity endorser and brand image simultaneously on purchasing decisions for a Honda Vario motorcycle at Astra Motor Tais in Seluma Regency. The samples in this study were 35 consumers who purchased a Vario motorcycle at Astra Motor Tais in Seluma Regency. The data were collected using a questionnaire and the analytical methods used were multiple linear regression, determination test and hypothesis testing. Based on the calculation of multiple linear regression equation, it showed that X1 (celebrity endorser) and X2 (brand image) have an effect on purchasing decisions (Y), with the results of the regression test: Y = 9.070 + 0.414X1 + 0.387 X2. This means that when there is an increase in the use of celebrity endorsers then the purchasing decision will also increase, and when the brand image then the purchasing decision will also increase.The coefficient of determination of the R square is 0.508. This means that celebrity endorser (X1) and brand image (X2) have an effect on purchasing decisions for a Honda Vario motorcycle (Y) by 54.4%, while the remaining 45.6% is influenced by other variables not examined in this study. Based on the test results with the t test, the hypothesis is made to prove there is an effect. The test results for variable X1 (celebrity endorser) show a significance value of 0.013 <0.05. Because the significance value is less than 0.05, then X1 (celebrity endorser) has a significant effect on purchasing decisions (Y). The variable X2 (brand image) shows a significance value of 0.020 <0.05. Because the significance value is less than 0.05, then X2 (brand image) has a significant effect on purchasing decisions (Y). Based on the results of hypothesis testing with the F test, a significance value of 0.000 <0.05 and a significance level below 0.05 indicates that the celebrity endorser (X1) and brand image (X2)) have a positive and significant effect on purchasing decisions (Y).
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.