The Federal Government and local authorities, including Putrajaya Corporation, has introduced various initiatives to promote more sustainable transportation options such as encouraging the use of public transportation, walking and cycling in order to reduce the need to travel by car. This paper discusses the findings of the study done among the local residents in Precinct 1, 10, 11, 14 and 15 Putrajaya regarding their patterns of cycling as well as their perspectives on the use of bicycles as a mode of transportation. The study employs quantitative methodology. Primary data were gathered by direct interviews at respondent's home or at the local commercial area. The study analyses residents' awareness about the sustainability of cycling, their opinion on the lack of bicycle usage and their willingness to use bicycle as a sustainable mode of transportation. It was found that respondents were aware of the benefits of cycling but hesitant to adopt cycling as mode of transportation for their daily trips. Based on the residents' perspective and the pattern of bicycle usage in their daily life, several suggestions are outlined at the end of the paper with the aim of promoting cycling as a choice of transportation towards greener cities and more sustainable urban neighbourhoods.
The Federal Government and local authorities, including Putrajaya Corporation, has introduced various initiatives to promote more sustainable transportation options such as encouraging the use of public transportation, walking and cycling in order to reduce the need to travel by car. This paper discusses the findings of the study done among the local residents in Precinct 1, 10, 11, 14 and 15 Putrajaya regarding their patterns of cycling as well as their perspectives on the use of bicycles as a mode of transportation. The study employs quantitative methodology. Primary data were gathered by direct interviews at respondent’s home or at the local commercial area. The study analyses residents’ awareness about the sustainability of cycling, their opinion on the lack of bicycle usage and their willingness to use bicycle as a sustainable mode of transportation. It was found that respondents were aware of the benefits of cycling but hesitant to adopt cycling as mode of transportation for their daily trips. Based on the residents’ perspective and the pattern of bicycle usage in their daily life, several suggestions are outlined at the end of the paper with the aim of promoting cycling as a choice of transportation towards greener cities and more sustainable urban neighbourhoods.
Malaysian Fashion Brands (MFBs) have faced fierce competitions in fast fashion industry coming from short production-cycle and international fashion brands which have mushroomed every major shopping malls across Malaysia. MFBs cannot position themselves as a leader in mass-production category and being perceived low in equity. This study explores on Consumer-based Model (CBM) adapted from Keller’s Consumer-based brand equity (CBBE) Model (1993) to build Strong Brand Equity through brand knowledge which cognitively built in marketing-mix over time with Independent Variables of Brand Awareness, Brand Image and Purchase Intention to predict Dependent Variable of Strong Brand Equity. Brand Loyalty are tested as a mediator and Community Engagement as moderator in the relationships of IVs and DV. Quantitative research method is employed in a non-probability convenient sampling technique. As many as 2850 questionnaires were distributed with the success rate of 29.7%. After data screening, only 798 datasets were utilized for statistical analysis using SPSS version 25 and SmartPLS version 3.2.8 on 6 constructs and 17 latent variables. The findings show that Brand Loyalty has full mediator effects meanwhile, Community Engagement has low to none moderating effects thus, weakening the relationships between IVs and DV. Overall, MFBs are perceived low in brand equity. Therefore, further efforts are needed to build Strong Brand Equity for MFBs’ sustainable advantage.
Aim: This study aims to evaluate the residential and schools' surrounding environment in relation to child-friendly indicators. Part of the main ideas is to attain sustainable cities and communities. Method: It employs a case study method, using Analytical Hierarchy Process (AHP) method, as well as embracing the principles of a conducive environment for its inhabitants. Primary data were mostly gathered through site observations that examined the sites' characteristics, capturing images of the surrounding environment and its elements, and analyzing the children's movement behavior. The investigation had also involved monitoring primary school children's movement behavior. Findings: The study found that the residential areas and schools' surrounding environment are responsive to children's needs. Results demonstrated that features like signage, playground and pedestrian paths contribute to a child-friendly environment. Other than that, the study revealed that several surrounding aspects like distance, connection to pedestrian's facilities and entrance to school have an impact on the child-friendliness environment. Implications/Novel Contribution: The study, therefore, contributed to the existing literature that child-friendly indicators should be incorporated into residential planning to promote a better quality of life for children in urban neighbourhoods.
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