Purpose The purpose of this paper is to analyze the innovation process of organizations representing the main sectors of Brazilian economic activity. Design/methodology/approach The literature review focuses on analyzing the innovation process characteristics regarding the innovation types. The authors carried out interviews with executives and managers in charge of innovation at the leading large companies in the respective sectors analyzed. The data analysis of this qualitative research was structured in three steps. The first step is the analysis of data collected for encoding, the second step, the summarization of the common points presented by the companies in each sector and, finally, the interpretation of these data, aided by triangulation from secondary data that support the analysis of the collected primary data. Findings The main contribution of this study is to characterize the innovation process of organizations representing the main sectors of the Brazilian economy, with a classification regarding the sectoral innovation standard. Practical implications The authors’ intent is that the paper can contribute with a comparative analysis among companies of the same sector and, subsequently, among companies of the different surveyed sectors. Thus, the characterization aims to present the companies’ innovation process and the comparative analysis aims to verify the innovation sectoral patterns. In addition, as implications for management practice, some strategies for better knowledge management in the organization are suggested for each type of innovation. Originality/value The main theoretical contribution focuses on the development of a conceptual model that structures the analyzed variables of the constructs “innovation process” and “innovation sectoral patterns”, allowing not only the characterization but also the comparative analysis of the representative organizations present in the sample.
Innovation networks have been identified in the literature as a way to complement firms' innovative capabilities through collaboration with other partners. To provide empirical evidence for this assertion, this paper investigates the contribution of partners established in innovation networks for innovative performance of firms in the Brazilian electricalelectronics industry. For this purpose, we carried out an exploratory and descriptive survey among 185 companies. The data were analyzed using structural equation modeling (SEM). As the main findings, we observed that the establishment of collaborative relationships with customers, competitors and universities/research institutions can contribute to organizational and process innovation. However, despite obtaining some significant results concerning the contribution of different partners in the network, electrical-electronics industry companies also attach great importance to internal activities to develop their innovations.
As relações de cooperação entre as organizações vêm sendo abordadas na literatura como um fenômeno relevante para o desenvolvimento de regiões e para a competitividade das empresas. As vertentes teóricas a esse respeito, no entanto, têm suas bases fundamentadas em diversos conceitos, que, por muitas vezes, são utilizados indistintamente. Procurando ampliar a discussão teórica acerca das relações de cooperação entre empresas, este artigo versa sobre três conceitos principais: clusters, cadeias globais de valor e redes de empresas, que, por apresentarem abordagens teóricas interconectadas, carecem de estudos inter-relacionais. Sendo assim, a pesquisa possui como principal objetivo a análise da literatura acerca das cadeias globais de valor, clusters e redes de empresas, visando identificar suas principais linhas teóricas e suas interconexões sob a perspectiva organizacional. Busca-se, portanto, verificar similaridades e complementaridades dentre os conceitos estudados, de forma a pontuar a sobreposição dessas literaturas e apontar suas possíveis diferenças, por meio de um ensaio teórico.
Este estudo procurou investigar se a Brasilidade na moda representa fonte de vantagem competitiva no segmento de moda. Buscou-se também, verificar se o consumidor consegue identificar e hierarquizar os atributos da Brasilidade na moda. Levantou-se o referencial teórico relacionado a fontes de vantagem competitiva, consumidor de moda e Brasilidade na moda. Para tanto conduzir o estudo, realizou-se uma survey. Para a coleta de dados elaborou-se um questionário estruturado com questões fechadas e fotos de vestuários. A amostra totalizou 411 respondentes selecionados por conveniência. Os resultados permitiram detectar que a Brasilidade na moda pode ser uma fonte de vantagem competitiva.
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