Au lendemain de la crise économique, un nouvel acteur du financement a pris son essor, le crowdfunding. Sans concurrencer la finance traditionnelle, il se positionne comme un complément au financement des entreprises. En s’associant aux professionnels de l’investissement, ce secteur montre qu’il est en pleine évolution. Dans un domaine encore neuf et innovant, il est intéressant d’approfondir le modèle des plateformes d’ equity crowdfunding afin de déterminer si certaines se démarquent du modèle classique et dans quelle mesure elles peuvent contribuer à l’élan du financement de l’économie. Pour ce faire, le modèle d’Osterwalder et Pigneur a été retenu afin de procéder à une analyse concurrentielle des plateformes françaises d’ equity crowdfunding . Les plateformes se caractérisent principalement par leur ancrage national et le caractère général des activités financées. Elles présentent les mêmes éléments d’attractivité respectivement pour les entrepreneurs (gouvernance et accompagnement) et les investisseurs (ticket d’entrée et rendement).
Although the crowdfunding (CF) sector is booming, research focusing on motivation of contributors is mainly exploratory and does not propose an analytical model. This chapter aims to propose a typology of differentiated motivations according to the type of CF. The main results, authentic compared to the existing literature, show that types of motivation are not the same depending on the type of CF considered. These findings provide significant practical guidelines for three major actors of a CF process: CF platforms must communicate according to the segmentation resulting from the respective predominant motivations. Project leaders should go beyond the simple utility and inform contributors according to the life of the project and its segmentation and the required technical tools of contribution. Contributors share personal ties and observe how the projects succeed regarding loan with interest; therefore, certain motivations, found in this research, such as pleasure of contributing, living experiences, and supporting creators should not be put forward in all the CF campaigns.
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