The current age of artificial intelligence, along with the advent of robots, portends increased use of innovative technologies in the tourism industry, with higher levels of service innovation than in many other industries. In addition, factors such as an approaching worldwide pandemic have limited the amount of physical contact that people can have. So as a result, the use of service robots in service areas, such as tourism, has recently become controversial. In this study, accommodation customers’ perceptions of advantages and disadvantages about robots and the effect of the perceived value of their intention to use them were investigated. Within the scope of the research, data were collected from 1408 people living in various cities in Turkey through an online survey. The data were analyzed by structural equation modeling. As a result of the analyses, it was found that the perception of advantage and the perceived value affect the intention to use service robots positively and significantly. It has been determined that the perception of disadvantage affects the intention to use service robots negatively and significantly. The research results show that the accommodation companies should be innovative and rapidly transition to robotization, as in the manufacturing industry. Advanced technological innovation applications, such as service robots, will play an essential role in the revival of the tourism industry, especially during the global epidemic.
Due to changing needs of knowledge consumers in the context of globalization organizations find it important to search out the way of effective application of the process of knowledge sharing and distribution in their activity in order to create and/or select proper means of communication with consumers on purpose of effective satisfaction of their knowledge needs. In order to address the problems of such nature it is important to assess the process of knowledge transfer and consumer purchase, knowledge needs, knowledge transferred to meet of consumer needs, channels and means of knowledge transfer. Also, to select purposefully channels of communication with consumers and tools of e-marketing that are suitable for satisfaction of consumer needs, i.e. channels and tools that affect self-determination of consumer to take a decision to acquire a product or service of specific organization.
Digital entrepreneurship is a technological advancement in infrastructure that creates various prospects for entrepreneurs. New digital enterprise models need attention in society, particularly concerning digital entrepreneurship opportunities, barriers, and success factors. Hence, this study gathers literature on digital entrepreneurship to compile methods and topics discussed by previous authors. Furthermore, this study illustrates research directions indicating opportunities for future scholars to work in this domain. A systematic approach across this study followed methodology and maintained a quality threshold by selecting 35 articles on digital entrepreneurship. Considering conceptual literature, the study identified six streams of digital entrepreneurship such as digital enterprise models, entrepreneurship procedure, strategical platform, ecosystem, entrepreneurship training, and social digital entrepreneurship. Hence, this study determines paths for recent research on digital entrepreneurship through a framework in different areas. Moreover, it also provides research opportunities through research directions to deeply understand the domain of digital entrepreneurship.
In order to achieve competitive advantage organizations are forced to analyse and discuss application possibilities of customized solutions. Unfortunately, the application of such solutions is associated with increases in costs, raising the time of delivery and decreasing the level of quality compared to mass-produced products. Circa 1990 the concept of mass customization was proposed which solved mentioned problems and which, compared to the mass production, has properties necessary for more efficient adaptation to changing market conditions without making concessions in price, quality and delivery time. This paper analyses the concept of mass customization aiming to define research area in order to adapt the concept for service organizations. The analysis of mass customization definitions presented in the literature was processed and summary presented, this enabled to identify the main dimensions which are characterizing mass individualization. The main types of mass customization were presented and analysed in this article as well. Comparative literature analysis, abstraction and synthesis methods were applied during the research. The results of analysis enabled to formulate guidelines of further research.
CSE (Corporate Social Entrepreneurship) as a concept is relatively new, and the question is rising: to what extent academic research and practices are interested and involved by society. The EMBRACE team emphasized this concept in 2020 but still not much used and presented in the scientific community and practitioners. This study aims to analyze and evaluate the extent of interest in the CSE concept itself and to identify scientific research trends for the future. A lot of academic attention has been paid to corporate social responsibility. However, CSE as a new and innova-tive approach to business models must be explored in the context of recent scientific and economic environments. Sci-entific literature review, analysis, synthesis, and generalization were employed in parallel with systematic publications analysis using VOSviewer. The main contribution of the research is a broadened conceptualization of CSE, allowing a richer understanding of research needs.
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