Based on the data of monopoly enterprises in China’s new energy charging pile power retail market, this paper explores the application of RTP differential pricing in new areas. First of all, from the perspective of business, this paper constructs the incentive cost model of low period which can minimize the supply pressure of power sales enterprises. Then, from the perspective of charging consumers, based on the assumption of user’s conversion cost, an improved demand response model is established according to the price elasticity. The paper is to consider the premise of maximizing social welfare, in the supply and demand of both sides to improve the pressure of electricity measurement, to minimize the operation and maintenance costs in peak and trough period.
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