The presence of technology and the internet makes it easier for people to go shopping, especially online rather than shopping conventionally. MSME actors also feel the same way, namely the convenience of the internet or social media in carrying out business activities such as advertising, sales promotion, direct marketing, and personal selling to develop their businesses. However, it turns out that there are still many MSMEs that are constrained to digitally transform through social media, one of which is Instagram. Based on data reported by Suara.com, the number of Instagram users in Indonesia in 2022 has reached 99.15 million people. So in this case, students through community service programs can play a role in being directly involved in providing socialization and educating MSMEs with door-to-door methods and online meetings regarding the Instagram social media platform, especially the use of the Instagram Live feature to increase the existence of MSMEs and help expand the reach of their business target market.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.