Abstract

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The object of this study is to find out different problems faced by women entrepreneurs in Kohat city of Khyber Pakhtunkhwa-Pakistan. 30 questionnaires were distributed among respondents through simple random sampling method to collect information about female entrepreneurs working in different fields. Results are presented in pie chart form and interpreted through simple average method. Like most of the developing countries, women entrepreneurs in Pakistan and Kohat in particularly face gender base discrimination and suffer from the shortage and little access to resources. Lack of product market information, education and training, assistant from governmental agencies etc. having no encouragement from male family members, and improper networking mechanisms are further problems faced by women entrepreneurs.   Key Words: Women, entrepreneur, female entrepreneurship, Khyber Pakhtunkhwa, business problems.

This research study analyzes the effect of extrinsic product cues (store name, brand name, price)