In the age of information communication technology (ICT) uses of mobile phone or cell phone is increasing and business environment of Bangladesh is becoming more competitive day by day. Most of the companies strive to maximize their sales volume and use advertisements to promote their products and services. The main objective of the study is to examine the customer's attitude towards mobile advertising in Bangladesh. Through which marketers can scan the real scenario about the customer's attitude towards the mobile advertising. The study, descriptive in nature, has been conducted based on primary and secondary data. A conceptual framework has been designed to conduct the research. That is hypothesized on the five independent variables, these are: entertainment, informativeness, irritation, credibility and incentive have influenced on attitude towards mobile advertising. The study has been conducted among 130 respondents over fourteen (14) years old in Bangladesh, who own a cell phone. The survey questionnaire has been included 21 attitude measurement questions designed under seven (7) points semantic differential scale. The collected data have been analyzed by using factor analysis and multiple regression analysis through the SPSS 20.0 version. The study also shows that companies taking permission from only 17% of respondents sending mobile advertising. Most of the customers would like to receive mobile advertising in the morning and night. The factor analysis of the study also divided the predictors into six different factors those can be used for the further study. Customer's attitude towards the mobile advertising has explained 69.8% by the independent variables were entertained, informativeness, credibility and incentive have positive and irritation has negative influence on consumer attitude. It can help to take proper business decisions and making suitable competitive strategies about effective business communication and advertisement which can ensure its long term sustainable economic development in the competitive business world.
Abstract:Ethics is the code of conduct of Business. It is a highly significant considerable issue in case of any advertising.But the uses or degree of competition of unethical practices of advertising are increasing in Bangladesh than the before. Most of the multinational, global and local companies use some unethical and misleading advertising to increase their immediate sales volume of products by providing untruthful and over colored information about their products qualities and ingredients. For this reason, standard and branded companies can't achieve customer's satisfaction and their desired goal. The present study attempts to make the customer awareness regarding unethical practices of advertising in Bangladesh. Beside the study examines the status of unethical practices of adverting in Bangladesh and identify the ways of overcoming the problems of unethical practices. In this study, seven (7) identified products of different companies which are involved with unethical practices of advertising have been selected as a sample. Qualitative techniques are gathered and presented in a descriptive way. In Bangladesh maximum companies are not following the proper ethical standards in advertising and unable to maintaining the Consumer Rights. For this reason, consumers are deceived due to false and unrealistic advertising copy. Informative, truthful, creative, effective, realistic, beautiful and social advertising makes a good effect on the socio economic condition of any country.
Purpose: The aim of the present study was to investigate the elements that influence Bangladeshi banking customers’ satisfaction. Quality of Service (QoS) refers to how well it meets the needs of its present and potential customers. As a result, estimating service quality is extremely important for banking organizations. Methodology: A survey research method has been used involving 255 mobile banking holders in the northern area of Bangladesh. A self-administrated survey has been given to the customers of Dutch Bangla Bank Limited (DBBL) and BRAC Bank Limited two full-fledged, early M banking service providers in Bangladesh. Findings: According to the test results, client satisfaction is positively correlated with the four SERVQUAL criteria of reliability, assurance, empathy, and responsiveness (apart from tangible). Practical Implication: The investigation results can be interpreted theoretically and practically. Research Limitations: The number of respondents who participated in the study could have been higher.
This research aims to identify influential factors of visitors' satisfaction in Shopnopuri as a tourism destination and explores the level of satisfaction. A thorough and well-structured questionnaire based on the seven Point Likert scale was developed for primary data collection. A straightforward random sample process was used to choose 295 participants in total for the study. A multivariate analytic method like "Factor Analysis" was utilized to pinpoint the variables. Scale reliability was determined using Cronbach's alpha. The investigation shows that the constructs are very stable and internally consistent. Most observed variables had Cronbach's alpha values between 0.6 and 0.7. The study also demonstrates the substantial correlation between kids' entertainment and satisfaction. On the other hand, the quantity of rides strongly inversely correlates with enjoyment. According to the result of the study, aspects like more expansive Space and variety of foods, cleanliness and security, entertainment, and visitors are all crucial when deciding whether or not to visit Shopnopuri Park. Finally, 39 factors influence visitor satisfaction. First, the outcomes would improve Shopnopuri park's performance and tourist services, leading to increased satisfaction for both domestic and foreign visitors. The study is based on random sampling, so the result cannot be generalized.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.