Using the Internet, students can create and carry through to completion their own business plans, from product development to marketing and promotions to operations. As measured by student satisfaction and content analysis of student reflection papers, this new technique is an effective way to study “real-world” entrepreneurship and retail management, especially in terms of developing Internet skills. Side benefits include increased fund-raising and membership for student organizations, increased community interaction, and free publicity for the host institution. The author provides observations and recommendations concerning the successful operation of student-operated Internet businesses.

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The employment problem of college graduates has evoked concern around the world, which is particularly prominent in China in recent years. At the same time, English language proficiency of Chinese college students has been emphasized within their university academic requirements as well as from prospective employers. The consequent market pressure on Chinese college students to obtain language qualifications has created an environment where not only the utility, but also the symbolic value of English proficiency has become essential. Human capital theory describes the complex connection between language proficiency and employment, as a foreign language skill, English is similar to other human capital and has the potential for economic value. From the theoretical perspective for relationship between English language proficiency and employment of college graduates based on human theory, recommendations are made for further both scholarly research and practitioner policies, namely: National College English Teaching Syllabus, Regulations for Full-time Undergraduate Bachelor's Degree-granting, and Regulations for the Graduation Project.