<p>The intent of this research is to scrutinise the impact of digital marketing strategies applied by marketers in the automotive industry in Malaysia in aiding consumers to make purchase decisions. In reality, marketers know that digital marketing strategies alone will not lead to consumers’ purchase decisions because not all consumers can be motivated by digitalisation. Another significant factor in influencing consumers’ purchase decisions is relationship marketing strategies. Therefore, the interceding impact of relationship marketing strategy between digital marketing strategy and consumers’ purchase decisions was analysed in this study to support the research hypothesis. A total of 605 marketers employed in the automotive industry furnished the data for this study. Moreover, in-depth literature was reviewed to expose the association between digital marketing strategies, relationship marketing strategies, and consumers’ purchase decisions. The findings of this research indicated a statistically significant relationship between digital marketing strategy and relationship marketing strategy as well as consumers’ purchase decisions. Conclusively, the hypothesis is supported by data and illustrated that relationship marketing strategy statistically mediates the relationship between digital marketing strategy and consumers’ purchase decisions in the automotive industry in Malaysia. Furthermore, this research also proves that marketers who utilise all avenues of digital marketing strategies will be able to communicate and build a robust relationship with consumers, which leads to positive consumers’ purchase decisions. In conclusion, digital marketing strategies with the interceding relationship marketing strategies can influence consumers to make a favourable purchase decision that benefits marketers, consumers, and the automotive industry in Malaysia.</p><p> </p><p>JEL: M10; M30; M31; L62</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0974/a.php" alt="Hit counter" /></p>

Entrepreneurship has always been women's interest, and women have risen in the business arena. On the other hand, statistic shows that Malaysian women's participation in entrepreneurship is still minute but vital to Malaysia's economic development, as indicated by previous researchers. Additionally, the impact of the Covid-19 pandemic has caused adverse effects on women-owned businesses in Malaysia. This research aims to offer an insight into how financial capital, the amount of capital needed, and personal savings of women entrepreneurs induces business performance among women entrepreneurs in Malaysia. This study used quantitative methods to produce empirical outcomes and substantiations to answer the research questions. A total of 312 women entrepreneurs participated in this study which facilitated the findings and conclusions. The results demonstrated that financial capital, the amount of capital needed, and personal savings were statistically significant for the women entrepreneurs post Covid-19. Additionally, the findings of this research will undoubtedly give confidence to the women entrepreneurs to come out of the Covid-19 shock and operate their business more remarkably as well as continue to progress and enhance their business performance taking into account the significance of financial resources. JEL: L20; L23 <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0995/a.php" alt="Hit counter" /></p>

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<p>This research scrutinizes the influence of dynamic capabilities in achieving and sustaining competitive advantage by women who own enterprises in Malaysia. The contribution of the businesswomen is highly significant to the economy of the nation. Malaysian businesswomen strive hard to stay competitive in the business environment. Therefore, they understand the significance of dynamic capabilities to attain competitive advantage. However, dynamic capabilities in solo will not lead to competitive advantage because the businesswomen operate their business in a volatile business environment. Another significant factor that impacts competitive advantage is entrepreneurial marketing strategies. Therefore, the intervening effect of entrepreneurial marketing strategy between dynamic capabilities and competitive advantage was investigated in this research. A total of 1023 businesswomen imparted their views through questionnaires in this research. Additionally, in-depth literature was presented to reveal the association between dynamic capabilities, entrepreneurial marketing strategies, and competitive advantage of the businesswomen. The findings of this research implied a statistically significant relationship between dynamic capabilities and entrepreneurial marketing strategy as well as competitive advantage. Finally, all the hypotheses formulated for this study were supported by data, which illuminated that entrepreneurial marketing strategy statistically mediates the relationship between dynamic capabilities and competitive advantage of the women-owned enterprises in Malaysia. Moreover, this study verifies that the businesswomen in Malaysia who engage in dynamic capabilities will be able to apply entrepreneurial marketing strategies in their enterprises to achieve competitive advantage, ensuring the enterprise’s survival and success in an ever-changing business environment.</p><p> </p><p><strong>JEL</strong>: M10; M30; M31; L62</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0937/a.php" alt="Hit counter" /></p>

<p>This study empirically scrutinises the relationship between social capital and entrepreneurial performance during the Omicron variant (SARs-CoV-2: B.1.1.529) spread in Malaysia. This study focused on spousal social support, social network, social media usage, and the digital entrepreneurs' performance. This research applied quantitative methods to yield empirical results and substantiations to answer the research questions. Data was collected using a questionnaire through Google Docs. A total of 313 digital entrepreneurs operating their ventures in West Malaysia contributed the data for this study which led to the discoveries, reasonings, and final judgments. The results attained in this study reveal statistically significant relationships among spousal social support, social network, and social media usage with the digital entrepreneurs' performance during the onslaught of the silent enemy (Omicron variant), which is spreading at an alarming rate. Additionally, this study's breakthrough will undeniably give the digital entrepreneurs assurance to form a formidable relationship with their spouses, create and increase the social networks between all stakeholders of the business, and use social media extensively to gain resources and customers during the Omicron shockwave. Moreover, by improving the relationship with their spouse, optimising the social network, and augmenting social media usage, the digital entrepreneurs can heighten their business performance and endure the challenges that they are subjected to during the assault of the Omicron wave in Malaysia.</p><p><strong>JEL:</strong> L10; J10</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0921/a.php" alt="Hit counter" /></p>