<p>The intent of this research is to scrutinise the impact of digital marketing strategies applied by marketers in the automotive industry in Malaysia in aiding consumers to make purchase decisions. In reality, marketers know that digital marketing strategies alone will not lead to consumers’ purchase decisions because not all consumers can be motivated by digitalisation. Another significant factor in influencing consumers’ purchase decisions is relationship marketing strategies. Therefore, the interceding impact of relationship marketing strategy between digital marketing strategy and consumers’ purchase decisions was analysed in this study to support the research hypothesis. A total of 605 marketers employed in the automotive industry furnished the data for this study. Moreover, in-depth literature was reviewed to expose the association between digital marketing strategies, relationship marketing strategies, and consumers’ purchase decisions. The findings of this research indicated a statistically significant relationship between digital marketing strategy and relationship marketing strategy as well as consumers’ purchase decisions. Conclusively, the hypothesis is supported by data and illustrated that relationship marketing strategy statistically mediates the relationship between digital marketing strategy and consumers’ purchase decisions in the automotive industry in Malaysia. Furthermore, this research also proves that marketers who utilise all avenues of digital marketing strategies will be able to communicate and build a robust relationship with consumers, which leads to positive consumers’ purchase decisions. In conclusion, digital marketing strategies with the interceding relationship marketing strategies can influence consumers to make a favourable purchase decision that benefits marketers, consumers, and the automotive industry in Malaysia.</p><p> </p><p>JEL: M10; M30; M31; L62</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0974/a.php" alt="Hit counter" /></p>
Fundamentally, all employees can recognise the objectives they want to achieve and plan changes they want to implement in an organisation to attain better job performance. However, most employees also understand that commissioning these plans into reality is not easy. Psychologists have identified that workers' self-efficacy plays a significant role in tackling tasks and challenges in organisations. This research illuminates current situations regarding the significance of self-efficacy on employees' job performance in the online retail sector in Malaysia. A total of 511 employees attached to the online retail sector provided the data for this research. Additionally, in-depth literature was assessed, revealing the relationship between self-efficacy, innovative behaviour, and job performance. Moreover, the intervening effect of innovative behaviour on the relationship between self-efficacy and employees' job performance was also investigated to verify the research hypothesis. The findings of this research established a statistically significant relationship between self-efficacy and innovative behaviour as well as employees' job performance. Conclusively, the hypothesis is supported by data and illustrated that innovative behaviour statistically mediates the relationship between self-efficacy and employees' job performance in the online retail sector in Malaysia. This study also validates that employees who have high self-efficacy are willing to embrace innovative behaviour, which then leads to enhanced job performance. In conclusion, self-efficacy with the intervention of innovative behaviour can heighten the employees' job performance in the online retail sector in Malaysia. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0899/a.php" alt="Hit counter" /></p>
<p>Currently, many organizations are facing trials when competing in the turbulent business environment; this is coupled with the current Covid-19 pandemic, which has worsened the strength of the organizations. The telecommunication companies in Malaysia was also not spared in this situation. Therefore, a crucial strategy for the telecommunication companies to gain competitive advantage is by conducting training to its employees at all levels to overcome this current drawback. This research aims to discover if training impacts job performance and job satisfaction which are two crucial variables that leads to the telecommunication company’s survival and growth. Therefore, in order to achieve the objective of this research, the survey procedure is used to develop a thorough profile, which is gathered from 316 out of 500 formal standardized questionnaires sent to employees at three major telecommunication companies in Malaysia. This research utilized the quantitative methods to produce empirical outcomes and substantiations that answer the research questions. The literature examined the areas of training, job performance, and job satisfaction to fill the gap and to determine the significance of training programs conducted on job performance and job satisfaction. The analysis shows that training is statistically significant and has a strong relationship with job performance and job satisfaction. The hypothesis depicted that training programs conducted in the telecommunication companies have a significant relationship with job performance and job satisfaction of the employees. Thus, the findings of this study could aid as an example to other companies in Malaysia to not take granted of the impact of training on job performance and job satisfaction. By undertaking continuous training, companies could rise against the current economic problems caused by the Covid-19 pandemic and continue to survive and flourish as well as maintain its competitive strength.</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0628/a.php" alt="Hit counter" /></p>
<p>Presently, many companies are confronted with tribulations while operating in a tempestuous business atmosphere; this is combined with the global pandemic, which is Covid-19, that has deteriorated the potency of the businesses. The telecommunication companies in Malaysia were also affected during these conditions. Therefore, a vital stratagem for the telecommunication firms to attain competitive advantage is through training programs conducted for all its employees throughout the various sections in the organization in order to beat this present obstacle. The objective of this research is to uncover if training influences job performance and job satisfaction which are two critical factors that guarantee the survival and growth of the telecommunication firms. Therefore, to realize the aim of this study, the survey technique is applied to cultivate a detailed profile which will be distributed to employees of three leading telecommunication cooperates in Malaysia. This study will use quantitative methods to generate empirical results and substantiations that responded to the research questions. The literature section scrutinized the areas of training, job performance, and job satisfaction to fill the gap and to determine the influence of training programs on job performance and satisfaction of employees. Therefore, the findings of this study could perhaps aid other corporations in Malaysia to instil continuous and well-planned training programs and not to take for granted the significance of training to improve job performance and satisfaction during the times of environmental turbulence. Thus, this could ensure that competitive strength is unceasingly maintained in the telecommunication firms in Malaysia.</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0646/a.php" alt="Hit counter" /></p>
Generation-Y (Gen-Y) is the largest generational cohort in the global workforce, surpassing 50 percent in 2020, making them the most influential group to impact work performance. Highly competitive telecommunication companies continuously look for ways to improve employees' work performance. This research focuses on how social media improves the work performance of Gen-Y employees of a telco in Malaysia through social media use, shared vision, network ties, trust, and knowledge transfer. This research discovered an insignificant relationship between social media use at the workplace and work performance. This is because social media is currently not an official workplace tool, and its usage is limited among Gen-Y employees in the telco. It was also uncovered that using social media to act as a tool to gain trust did not influence work performance, even though the telco's primary official communication tool is email and a mobile app for communication and collaboration purposes. Nevertheless, this research uncovered that shared vision, network ties, and knowledge transfer is significant for the telco's Gen-Y employees to enhance their work performance. In conclusion, the telco's management can leverage social media to improve the work performance of Gen-Y employees by developing a social media strategy to provide a suitable framework with proper guidelines, policies, and procedures.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0967/a.php" alt="Hit counter" /></p>
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