The aim of this study is to improve knowledge and skill about digital marketing

Over the years, the field of entrepreneurship studies has become important in the world of education (Abdul, Salim, & Kamarudin, 2012). The importance of entrepreneurship can support the view that entrepreneurship has become a major factor in the progress and expansion of the social economy, because it offers more job opportunities, as well as the impact on national growth and income distribution in a country (Ali, Topping, & Tariq, 2010). Many studies have shown the interaction between entrepreneurship education and entrepreneurial intentions (Gerba et al., 2012; Kurniawan, 2013; Hassan and Wafa, 2012; Noel, 2001; Paco et al. 2012; Widawati, 2012; Schlaegel and Koenig, 2014). The aim of this study was to empirically examine factors such as personal attitudes, subjective norms, perceptions of self-control and entrepreneurial education that stimulate entrepreneurial intentions during higher education programs using data collected on campus. This research examines attitudes, norms, self-control, and entrepreneurship education on entrepreneurial intentions. The research test used multiple linear regression analysis techniques with the help of the SPSS 23 program. Where the number of respondents in this study were 95 students of the Jakarta State University Management Study Program. Based on the results of the study, it can be seen that the research results show that the variable personal attitude affects entrepreneurial intention, self-control variable affects entrepreneurial intention, and the entrepreneurship education variable does not influence entrepreneurial intention.

ABSTRAK Penelitian ini bertujuan untuk mengetahui hubungan positif dari masing-masing variabel independen dalam hal ini Brand Awareness, Product Quality dan Ease of Use terhadap variabel dependen Customer Perceived Value. Dengan mengambil responden secara Purposive sampling 200 pengguna E-Money Mandiri E-Toll Card di wilayah JABODETABEK dengan ≥ 17 tahun sebagai sampel, kasus ini akan menarik karena pemerintah sedang mencoba untuk menerapkan budaya Fintech dan kewajiban untuk menggunakan uang elektronik di tol jalan. Pengumpulan data dilakukan dengan metode survei menggunakan regresi berganda dan analisis data diuji dengan menggunakan SPSS. Hasilnya menunjukkan bahwa Kesadaran Merek, Kualitas Produk, Kemudahan Penggunaan memiliki efek positif pada Nilai Persepsi Pelanggan.

This research aims to determine the effect of e-service quality and brand image on customer satisfaction and customer loyalty towards Netflix’s user. This research uses quantitative method and the data collection use survey method with questionnaires as the instrument. The sample of this research is 200 respondents who live in DKI Jakarta and have used Netflix in the past 6 months. Data were analyzed using software SPSS version 25 and SEM (Structural Equation Model) from Lisrel 8.8 to process and analyze the research data. The result of hypothesis testing shows that e-service quality has significant effect on customer satisfaction, but not on customer loyalty. However, e-service quality has significant effect on customer loyalty through customer satisfaction. The result also found that brand image has significant effect on both customer satisfaction and customer loyalty. And customer satisfaction has the most influence on customer loyalty

Purpose of the study: The paper aims to address the knowledge gap in understanding the relationship between AQ and the performance of millennial generation salespeople. Methodology: This study uses a qualitative approach in a systematic review. This is used to synthesize(summarizing) qualitative descriptive research results. Main Findings: The findings indicate that there is a positive relationship between adversity quotient on the performance of millennial generation salespeople. Applications of this study: The study shows the importance of companies adopting AQ for millennial generation salespeople by training salespeople, especially in guiding them, to provide flexible space to make decisions, and explore their capabilities in the field of technology in achieving performance targets set by the company. Novelty/Originality of this study: The results contribute to the literature by providing main factors of adversity quotient to achieve the performance of millennial generation salespeople on Industrial Revolution 4.0.

This study examines the factors that influence customer satisfaction and visiting intentions at a local industrial coffee shop. This  study  uses  six  measured  variables: service quality, food quality, variety of menu, café atmosphere, customer satisfaction and revisit intention. The data collection method used a survey with an instrument in the form of a online questionnaire. Respondents are those who live in DKI Jakarta and have made purchases and visits to local coffee shop with industrial concepts. A total of 246 respondents were involved, the data were analyzed using SPSS 26 and SEM from AMOS software version 26 to manage and analyze data. The results of this study based on the hypothesis indicate that the hypothesis of service quality on revisit intention is accepted and significant, service quality on customer satisfaction is accepted and significant, food quality on revisit intention is accepted and significant, food quality on customer satisfaction is accepted and significant, customer satisfaction on revisit intention is accepted. and significant, variety of menu on customer satisfaction is accepted and significant, variety of menu on revisit intention is accepted and significant, café atmosphere on customer satisfaction is accepted and significant, café atmosphere on revisit intention is accepted and significant.

Kegiatan Pengabdian pada Masyarakat mengenai penyuluhan kewirausahaan bagi anggota Karang Taruna ini diharapkan dapat memberikan pengetahuan dan pemahaman bagi generasi muda dalam menyusun rencana usaha. Kegiatan ini dilaksanakan pada hari Minggu, tanggal 7 Oktober 2018, bertempat di gedung Sony Sugema Colege, Duren Sawit dengan pendanaan dari DIPA BLU Fakultas Ekonomi UNJ yang dihadiri oleh sebanyak 19 orang peserta. Dalam kegiatan ini dipaparkan tentang kisah sukses, manfaat, risiko, serta tantangan berwirausaha. Setelah itu dibentuk kelompok yang terdiri dari empat hingga lima orang dan mereka diberi tugas untuk menyusun rencana usaha sederhana untuk kemudian dipresentasikan. Ini merupakan aplikasi dari langkah-langkah penyusunan rencana usaha yang telah dipaparkan sebelumnya di materi. Rencana usaha tersebut kemudian diberikan tanggapan dari instruktur serta peserta lain. Dari kegiatan ini diperoleh wawasan bahwa secara umum generasi muda memiliki ketertarikan tinggi untuk berwirausaha namun tidak memiliki panduan yang jelas dalam pelaksanaannya. Modal pribadi merupakan sumber pendanaan utama yang diharapkan oleh mayoritas para peserta, sementara pinjaman bank merupakan pilihan terakhir. Meski demikian, seluruh peserta menunjukkan determinasi yang kuat untuk mulai berwirausaha.

This study examines the factors that influence customer satisfaction and visiting intentions at a local industrial coffee shop. This  study  uses  six  measured  variables: service quality, food quality, variety of menu, café atmosphere, customer satisfaction and revisit intention. The data collection method used a survey with an instrument in the form of a online questionnaire. Respondents are those who live in DKI Jakarta and have made purchases and visits to local coffee shop with industrial concepts. A total of 246 respondents were involved, the data were analyzed using SPSS 26 and SEM from AMOS software version 26 to manage and analyze data. The results of this study based on the hypothesis indicate that the hypothesis of service quality on revisit intention is accepted and significant, service quality on customer satisfaction is accepted and significant, food quality on revisit intention is accepted and significant, food quality on customer satisfaction is accepted and significant, customer satisfaction on revisit intention is accepted. and significant, variety of menu on customer satisfaction is accepted and significant, variety of menu on revisit intention is accepted and significant, café atmosphere on customer satisfaction is accepted and significant, café atmosphere on revisit intention is accepted and significant.