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Implicit preferences are malleable, but does that change last? We tested nine interventions (eight real and one sham) to reduce implicit racial preferences over time. In two studies with a total of 6,321 participants, all nine interventions immediately reduced implicit preferences. However, none were effective after a delay of several hours to several days. We also found that these interventions did not change explicit racial preferences and were not reliably moderated by motivations to respond without prejudice. Short-term malleability in implicit preferences does not necessarily lead to long-term change, raising new questions about the flexibility and stability of implicit preferences.Word Count: 100 Keywords: attitudes, racial prejudice, implicit social cognition, malleability, Implicit Association Test Full CitationLai, C. K., Skinner, A. L., Cooley, E., Murrar, S., Brauer, M., Devos, T., Calanchini, J., Xiao, Y. J., Pedram, C., Marshburn, C. K., Simon, S., Blanchar, J. C., Joy-Gaba, J. A., Conway, J., Redford, L., Klein, R. A., Roussos, G., Schellhaas, F. M. H., Burns, M., Hu, X., McLean, M. C., Axt, J. R., Asgari, S., Schmidt, K., Rubinstein., R, Marini, M., Rubichi, S., Shin,. J. L., & Nosek, B. A. (2016). Reducing implicit racial preferences: II. Intervention effectiveness across time. Journal of Experimental Psychology: General, 145, 1001-1016. REDUCING IMPLICIT RACIAL PREFERENCES 3 Reducing Implicit Racial Preferences: II. Intervention Effectiveness Across TimeEarly theories of implicit social cognition suggested that implicit associations were largely stable. These claims were supported by evidence that changes in conscious belief did not lead to corresponding changes in implicit associations (e.g., Devine, 1989;Wilson, Lindsey, & Schooler, 2000). The psychologist John Bargh referred to the stability of implicit cognitions as the "cognitive monster": "Once a stereotype is so entrenched that it becomes activated automatically, there is really little that can be done to control its influence" (p. 378, Bargh, 1999). This dominant view has changed over the past fifteen years to one of implicit malleability, with many studies finding that implicit associations are sensitive to lab-based interventions (for reviews, see Blair, 2002;Gawronski & Bodenhausen 2006;Lai, Hoffman, & Nosek, 2013). These interventions vary greatly in approach. In one, for example, participants are exposed to images of people who defy stereotypes (e.g., admired Black people / hated White people; Joy-Gaba & Nosek, 2010). In another, participants are given goals to override implicit biases (e.g., Mendoza, Gollwitzer, & Amodio, 2010;Stewart & Payne, 2008).In most of the research on implicit association change, the short-term malleability of associations is tested by administering an implicit measure immediately after the intervention. Studies examining long-term change in implicit associations are rare. In a meta-analysis on experiments to change implicit associations (Forscher, Lai, et al., 2016), only 22 (3.7%) of 585 studies ...

Implicit preferences are malleable, but does that change last? We tested nine interventions (eight real and one sham) to reduce implicit racial preferences over time. In two studies with a total of 6,321 participants, all nine interventions immediately reduced implicit preferences. However, none were effective after a delay of several hours to several days. We also found that these interventions did not change explicit racial preferences and were not reliably moderated by motivations to respond without prejudice. Short-term malleability in implicit preferences does not necessarily lead to long-term change, raising new questions about the flexibility and stability of implicit preferences.Word Count: 100

Three experiments tested whether and when exposure to counterstereotypic ingroup members enhances women's implicit leadership self-concept. Participants read about professional women leaders framed as similar to versus different from most women (Experiment 1) or having the same versus different collegiate background as participants (Experiment 3). Experiment 2 manipulated similarity by giving false feedback about participants' similarity to women leaders. In all cases, seeing women leaders reduced implicit self-stereotyping relative to controls but only when they were portrayed as similar to one's ingroup (Experiment 1) and oneself (Experiments 2-3). Leaders portrayed as dissimilar either had no effect on self-beliefs (Experiment 1 and 3) or increased implicit self-stereotyping (Experiment 2). Dissimilar leaders also deflated participants' career goals and explicit leadership beliefs (Experiment 3). Finally, implicit self-beliefs became less stereotypic regardless of whether women believed the similarity feedback, but explicit self-beliefs changed only when they believed the feedback to be true (Experiment 2).

A longitudinal study examined the relationship between contact with successful ingroup members and women’s stereotypes about their own leadership abilities, career goals, and assertive behavior in class. Upon entry into college and toward the end of their sophomore year we measured (1) participants’ quantity and quality of contact with successful ingroup members (female professors), (2) implicit and explicit leadership self-concept, (3) career goals, and (4) classroom behavior. Frequent contact with ingroup members predicted stronger implicit self-conceptions of leadership and more career ambitions, but only when contact experiences were of high quality rather than superficial. Quality and quantity of contact independently predicted assertive behavior. The findings suggest that changing implicit self-beliefs requires both high quality and frequent exposure to counterstereotypic individuals.