Reducing implicit racial preferences: II. Intervention effectiveness across time.

Abstract

Implicit preferences are malleable, but does that change last? We tested nine interventions (eight real and one sham) to reduce implicit racial preferences over time. In two studies with a total of 6,321 participants, all nine interventions immediately reduced implicit preferences. However, none were effective after a delay of several hours to several days. We also found that these interventions did not change explicit racial preferences and were not reliably moderated by motivations to respond without prejudice. Short-term malleability in implicit preferences does not necessarily lead to long-term change, raising new questions about the flexibility and stability of implicit preferences.Word Count: 100 Keywords: attitudes, racial prejudice, implicit social cognition, malleability, Implicit Association Test Full CitationLai, C. K., Skinner, A. L., Cooley, E., Murrar, S., Brauer, M., Devos, T., Calanchini, J., Xiao, Y. J., Pedram, C., Marshburn, C. K., Simon, S., Blanchar, J. C., Joy-Gaba, J. A., Conway, J., Redford, L., Klein, R. A., Roussos, G., Schellhaas, F. M. H., Burns, M., Hu, X., McLean, M. C., Axt, J. R., Asgari, S., Schmidt, K., Rubinstein., R, Marini, M., Rubichi, S., Shin,. J. L., & Nosek, B. A. (2016). Reducing implicit racial preferences: II. Intervention effectiveness across time. Journal of Experimental Psychology: General, 145, 1001-1016. REDUCING IMPLICIT RACIAL PREFERENCES 3 Reducing Implicit Racial Preferences: II. Intervention Effectiveness Across TimeEarly theories of implicit social cognition suggested that implicit associations were largely stable. These claims were supported by evidence that changes in conscious belief did not lead to corresponding changes in implicit associations (e.g., Devine, 1989;Wilson, Lindsey, & Schooler, 2000). The psychologist John Bargh referred to the stability of implicit cognitions as the "cognitive monster": "Once a stereotype is so entrenched that it becomes activated automatically, there is really little that can be done to control its influence" (p. 378, Bargh, 1999). This dominant view has changed over the past fifteen years to one of implicit malleability, with many studies finding that implicit associations are sensitive to lab-based interventions (for reviews, see Blair, 2002;Gawronski & Bodenhausen 2006;Lai, Hoffman, & Nosek, 2013). These interventions vary greatly in approach. In one, for example, participants are exposed to images of people who defy stereotypes (e.g., admired Black people / hated White people; Joy-Gaba & Nosek, 2010). In another, participants are given goals to override implicit biases (e.g., Mendoza, Gollwitzer, & Amodio, 2010;Stewart & Payne, 2008).In most of the research on implicit association change, the short-term malleability of associations is tested by administering an implicit measure immediately after the intervention. Studies examining long-term change in implicit associations are rare. In a meta-analysis on experiments to change implicit associations (Forscher, Lai, et al., 2016), only 22 (3.7%) of 585 studies ...

Virtual Embodiment of White People in a Black Virtual Body Leads to a Sustained Reduction in Their Implicit Racial Bias

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Breaking the prejudice habit: Mechanisms, timecourse, and longevity

“…In contrast, peripheral processes (e.g., stereotypic associations) are highly susceptible to intervention, at least in the short term. However, because these changes are not buffered by a newly reorganized self-system, they are more likely to be erased by countervailing environmental influences with the passage of time (Lai et al, 2016). …”

Bias awareness predicts color conscious racial socialization methods among White parents

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