Marketing mix is the combination of strategies and activities that companies use to sell their goods and services. By focusing on the people who buy, a company can pick the right features for the product, the right price and distribution outlets, and the right words and approaches for promoting the product. The entire success of the company lies in the amount of belief and loyalty; its customers are having in it. Consumer behavior analysis is an important domain for a marketing manager as it gives insight into a number of factors which affect sales and relationships that are not in the control of a company. What is in control of a manager is the marketing mix. The marketing mix allows a marketer to better relate to the identified target market; based on the characteristics of the target market, the marketer will "build" the marketing mix elements around the target market.
In this study an attempt has been made to solve a problematic phenomenon regarding how a decentralised environment mediates the effect on supply chain performance (SCP) -by taking various dimensions of knowledge management (KM) -specifically in the dairy sector of Lahore, Pakistan. This study also explores the relationship between KM practices and SCP in the presence of a general system theory; the theory claims that every system is has sub-parts, and every sub-part is surrounded by other sub-parts. Decentralisation has a mediating role which influences the relationship between KM practices and SCP in the dairy sector of Pakistan. A self-administered questionnaire was developed, and data were collected through a random sampling of 355 supply chain members of different dairy organisations in central Punjab. The data was analysed by AMOS software and through structure equation modelling (SEM). The underlying study reveals that the hypothesis is accepted, that decentralisation mediates the relationship between KM practices and SCP at a 1% level of significance; it also reveals that KM practices (with the exceptions of knowledge creation and knowledge sharing) have a direct relationship with SCP. Meanwhile, statistical analysis also indicates that KM practices (with the exception of knowledge creation) have a significant positive relationship with decentralisation at the 1% significance level.
Organizational environment is constantly changing and organizations must be able to have innovation commensurate with change. Also now organizations must be in a position almost immediately able to respond to customer demand. The person who receives a customer request in practice, it should be able to do whatever is necessary to keep customers. In other words, employees are forced to think, choose and participate. Empowerment, makes organization's needs for high-performance of employees, and also the answer to demands of employees based on independence and introduction.
Increase availability of organizational learning in accordance with competitive position is as a strategic orientation for the survival and competitive advantage of our company is saving life. The aim of this study is to evaluate the relationship between organizational learning and competitive strategies and its impact on performance of customer and business. This research is a descriptive -analytical method with emphasis on the causal and in terms of data collection is the field. Research tool is also a questionnaire. Small and medium enterprises in Guilan province is considered as statistical population that are 589 units and the number of samples can be analyzed 236 enterprises. Sampling method is convenience non-probability. To test the hypotheses is used structural equation model by LISREL software. Result obtained show that organization learning has relationship with cost leadership strategy, the development of strategic flexibility and also strategic flexibility has relationship with differentiation strategy and cost leadership strategy. There is relationship between differentiation strategy with performance of customer and business and cost leadership strategy with customer performance.
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