Increase availability of organizational learning in accordance with competitive position is as a strategic orientation for the survival and competitive advantage of our company is saving life. The aim of this study is to evaluate the relationship between organizational learning and competitive strategies and its impact on performance of customer and business. This research is a descriptive -analytical method with emphasis on the causal and in terms of data collection is the field. Research tool is also a questionnaire. Small and medium enterprises in Guilan province is considered as statistical population that are 589 units and the number of samples can be analyzed 236 enterprises. Sampling method is convenience non-probability. To test the hypotheses is used structural equation model by LISREL software. Result obtained show that organization learning has relationship with cost leadership strategy, the development of strategic flexibility and also strategic flexibility has relationship with differentiation strategy and cost leadership strategy. There is relationship between differentiation strategy with performance of customer and business and cost leadership strategy with customer performance.

Organizational environment is constantly changing and organizations must be able to have innovation commensurate with change. Also now organizations must be in a position almost immediately able to respond to customer demand. The person who receives a customer request in practice, it should be able to do whatever is necessary to keep customers. In other words, employees are forced to think, choose and participate. Empowerment, makes organization's needs for high-performance of employees, and also the answer to demands of employees based on independence and introduction.

According to economic theory and the social sciences, using supervisory control and perceived organizational support is one of the most valuable experiences and learning that affect effort and frequency of employee involvement to organizational useful knowledge sharing as motivational factors. The main objective of this study is knowledge management role in motivating employees through supervisory control and perceived organizational support and its impact on knowledge sharing in Guilan Province Red Crescent Society (Iran). Data collecting tools derived from questionnaires King and et al (2008) that among the 145 employees through convenience non-probability sampling is distributed and collected. Research method is descriptive and applied. Multiple regression test is used for data analysis. The findings indicate that supervisory control has a significant impact ratio of perceived organizational support on sharing effort and sharing frequency in useful knowledge sharing of organization. These results to justify extrinsic motivation based on economic theories in knowledge management system is a good support and has been less support than perceived organizational support compared to our belief that we have it.

The aim of this study was to investigate the impact of online service quality on customer satisfaction in banks of Guilan. Standard model of this article was elected based on Yang and others (2004). Six factors including reliability, responsiveness, competence, ease of use, security and Product portfolio are identified as dimensions of online services quality. In the present study, multiple and linear regression was measured the impact of online service quality on satisfaction. The results showed that all 6 factors of online service quality had effect on customer satisfaction of public banks of Guilan.

This study sought to investigate theeffectivefactors of packaging dairy products and prioritizing these factors on consumer behavior in the Guilan Farhangian stores. In this study, according to the scope of this study, we discuss the effect of visual elements (shape, color, size) and information (tags)dairy products packaging on consumer behavior will be assess. Presentstudy, from the purpose sight is practical and from method sight is classified in descriptive-survey researchers. To evaluate the main hypotheses, is used regression and to ranking components of packaged dairy products is used the Friedmantest. The results indicate that the visual elements of colorand packaging and Information factors (the label) have a significance impact on consumer behavior, butsize is not very effective in this study. However, packaging form and label components have the highest ranking among respondents.