This study aims to find out how the Bogor Tourism and Culture Office, especially the Promotion section, runs its activities and programs to develop promotions on the tourism sector in Bogor City. The research uses qualitative research methods, Case Study. The process of data collection was carried out by conducting interviews with sources of the Bogor Tourism and Culture Office which act as Key Informants and Informants, and sources from the Ministry of Tourism Republic of Indonesia act as triangulation. The result of this study is the emergence of a development of tourism promotion in the Bogor City for audiences through an assessment of the media that has been used as a promotional tool using SWOT analysis techniques. Where the assessment was obtained from a program that had been carried out by the Bogor City Tourism and Culture Office which was categorized by using 3 Marketing Public Relations Strategies namely pull, push and pass. So that in the end these activities and developments had an impact on the increasing number of visitors who came to Bogor City. Keywords: Bogor city; marketing public relations; promotion; SWOT; tourism
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.