This research is aimed to identify the effects of the intensity of watching the programs of iLook NET TV show on youth behavior in clothing. The purpose of this study is to find out how the intensity of watching the programs iLook shows teenagers in their attire in the school of SMK Negeri 3 Kota Bogor. This research uses X variables in watching intensity and Y variables in behavior. This study is using quantitative methods. The population of this research is sophomores XII SMK Negeri 3 Kota Bogor. This study included 92 people. The data collection techniques used in this study were mainly from questionnaires and observations. The technique used non probability sampling. The research agrees with thehypotheses on sthe study, it states that there is a influence between the intensity of the watch on teenagers behavior. Based on a test of relationship strength of 0,381, it can be said that the intensity of the relationship is judged to be very strong and comes out that the intensity of watching the iLook program has an influence on teenagers behavior by 0,145 while the rest (100% - 14,5% ) is 85,5 rated by another factor.
Bogor City has 11 tertiary institutions consisting of 2 polytechnics, 3 academies, 3 colleges, and 3 universities. Studentsin Bogor as internet users have certain motives and gratifications to fulfil their needs for informational exchange. Students will decide or not decide to use the internet. In this case, it is certainly influenced by some motives. This qualitative research employs a descriptive survey method. It took place in Bogor Higher Education Institutions which include universities and institutes which provide academic and higher professional education, and academies and polytechnics which only provide the latter. Sampling techniques employed in this research is probability sampling and cluster sampling. Based on the Slovin formula, the determination of a minimum sample by setting precision of 10% (0.1), is 100 people. Then it divides the portions between students from universities and institutes with students from polytechnics and academies about 50% of each. Data collection techniques used in this research include questionnaires, interviews, observation, and literature review. The research results show that there are differences in motives and gratifications between academy students and university students using the internet. The differences are seen in the motives and gratification of information, motives, and gratification of social integration and interaction, motives and gratification of entertainment, as well as motives and gratification of personal identities in using five internet services which include messaging applications, social media, electronic mail, search engines, and video streaming
The purpose of this study was to find out the characteristics of students in the city of Bogor which is a mass media audience, and to know the relation between the level of audience trust in the news in the mass media and the culture of comparing information. This study uses descriptive quantitative correlational methods. The population in this study were students who enrolled in the city of Bogor, determining the sample using incidental sampling technique. The results showed that the characteristics of the mass media audience in this study were students who were dominated by women with a ratio of 61.2 percent with 38.8 percent. Generally they (61.9 percent) are between 19 and 21 years old. Their purchasing power or pocket money a month is worth Rp. 500,000-1,000,000 with a total of 49.3 percent. Students who become respondents in this study are dominated by students from level 4 or students who study between the 7th and 8th semesters, that is, 50 percent. They generally (69.4 percent) have a cumulative index (GPA) 4. In the essence of the news indicator with knowledge, attention, and interpretation there is a real and significant relationship with a positive direction. While indicators of communicators or news deliverers with knowledge, attention, and interpretation there is no relationship, meaning that respondents do not care about the identity of the source of information they receive. Indicators of the number of news with knowledge and interpretation there is a real and very significant relationship with the direction of the relationship that is in the same direction or positive. However, there is no relationship between the amount of news and student attention in the media coverage. Tujuan penelitian ini adalah mengetahui karakteristik mahasiswa di Kota Bogor yang merupakan khalayak media massa, dan mengetahui relasi tingkat kepercayaan khalayak terhadap pemberitaan di media massa dengan budaya membandingkan informasi. Penelitian ini menggunakan metode deskriptif kuantitatif korelasional. Populasi dalam penelitian ini adalah mahasiswa yang berkuliah di Kota Bogor, penentuan sampel menggunakan teknik incidental sampling. Hasil penelitian menunjukkan bahwa karakteristik khalayak media massa dalam penelitian ini adalah mahasiswa yang didominasi oleh kalangan perempuan dengan perbandingan 61,2 persen dengan 38,8 persen. Umumnya mereka (61,9 persen) berusia antara 19 hingga 21 tahun. Daya beli atau uang saku mereka perbulan rata-rata senilai Rp. 500.000-1.000.000 dengan jumlah 49,3 persen. Mahasiswa yang menjadi responden dalam penelitian ini didominasi oleh mahasiswa dari tingkat 4 atau mahasiswa yang berkuliah di antara semester 7 dan 8, yakni sejumlah 50 persen. Mereka umumnya (69,4 persen) mempunyai indeks prestasi kumulatif (IPK) 4. Pada indikator esensi berita dengan pengetahuan, perhatian, dan penafsiran terdapat hubungan yang nyata dan signifikan dengan arah yang positif. Sementara indikator Komunikator atau penyampai berita dengan pengetahuan, perhatian, dan penafsiran tidak terdapat hubungan, artinya responden tidak peduli dengan indentitas sumber informasi yang mereka terima. Indikator jumlah berita dengan pengetahuan dan penafsiran terdapat hubungan yang nyata dan sangat signifikan dengan arah hubungan yang searah atau positif. Namun, antara jumlah berita dengan perhatian mahasiswa dalam pemberitaan di media massa tidak terdapat hubungan.
This study aims to find out how the Bogor Tourism and Culture Office, especially the Promotion section, runs its activities and programs to develop promotions on the tourism sector in Bogor City. The research uses qualitative research methods, Case Study. The process of data collection was carried out by conducting interviews with sources of the Bogor Tourism and Culture Office which act as Key Informants and Informants, and sources from the Ministry of Tourism Republic of Indonesia act as triangulation. The result of this study is the emergence of a development of tourism promotion in the Bogor City for audiences through an assessment of the media that has been used as a promotional tool using SWOT analysis techniques. Where the assessment was obtained from a program that had been carried out by the Bogor City Tourism and Culture Office which was categorized by using 3 Marketing Public Relations Strategies namely pull, push and pass. So that in the end these activities and developments had an impact on the increasing number of visitors who came to Bogor City. Keywords: Bogor city; marketing public relations; promotion; SWOT; tourism
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