This article presents the Appraisal‐Tendency Framework (ATF; Lerner & Keltner, 2000, 2001; Lerner & Tiedens, 2006) as a basis for predicting the influence of specific emotions on consumer decision making. In particular, the ATF addresses how and why specific emotions carry over from past situations to color future judgments and choices. After reviewing the main assumptions and the 5 main principles of the framework, 2 streams of research are presented. One stream addresses emotional carryover effects on the assessment of risk; the other addresses carryover effects on the assessment of monetary value. Because risk assessment and value assessment are fundamental psychological processes, understanding them has the potential to yield manifold implications for consumer judgment and decision making. The concluding sections highlight limitations and future directions of the framework.
This article presents the Appraisal Tendency Framework (ATF) (Lerner & Keltner, 2000Lerner & Tiedens, 2006) as a basis for predicting the influence of specific emotions on consumer decision making. In particular, the ATF addresses how and why specific emotions carry over from past situations to color future judgments and choices. After reviewing the main assumptions and the five main principles of the framework, two streams of research are presented. One stream addresses emotional carry-over effects on the assessment of risk; the other addresses carry-over effects on the assessment of monetary value. Because risk assessment and value assessment are fundamental psychological processes, understanding them has the potential to yield manifold implications for consumer judgment and decision making. The concluding sections highlight limitations and future directions of the framework.
People often encounter one emotion-triggering event after another. To examine how an emotion experience affects those that follow, the current article draws on the appraisal-tendency framework and cognitive appraisal theories of emotion. The emotional blunting hypothesis predicts that a specific emotion can carry over to blunt the experience of a subsequent emotion when defined by contrasting appraisal tendencies. Results support the hypothesis: Inducing sadness blunted subsequent anger (Studies 1 and 2), and inducing anger blunted subsequent sadness (Study 2). Situational (human) agency appraisals mediated the effect of anger (sadness) on subsequent sadness (anger) elicitation (Study 2). Priming agency appraisals (Study 3) also moderated results. Finally, the effect of emotional blunting carried over to cognitive outcomes in each of the three studies. Together, the results reveal the importance of examining the sequence of emotional experiences. Implications for emotion and judgment in applied settings (e.g., the courtroom) are discussed.
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