This article addresses Web personalization based on the analysis of individual user activity. However, human behavior is characterized by uncertainties that should be considered in the personalization algorithms. Fuzzy logic allows taking into account different types of uncertainty. Therefore, the paper presents a method for Web personalization based on fuzzy aggregation and recognition of user activity. The advantages of this approach are (1) the ability to use two types of fuzzy integrals without using the necessary expert set of fuzzy measures and (2) covering all stages of the personalization from aggregation of a single user’s query parameters to aggregation of an individual user’s profiles in a single parameter of group of users.
This article describes how the conversion rate of a web page depends on the interface usability degree. Optimization of existing interfaces as the matter of improving their usability faces a number of difficulties. In the first place, the unified objective function selection method for such optimization is not set up; that is resulting in necessity of qualified experts' participation for its implementation. In the second place, the corresponding optimization problem will have a high dimension, which makes the classical optimization methods unsuitable for the problem solution. Nature-inspired algorithms have undeniable advantages in comparison with classical optimization algorithms for solving high-dimensional problems, such as for example the optimization of web interfaces by their usability criterion. In this article, new web page interface optimization methods based on nature-inspired algorithms are proposed. In particular, genetic algorithms (GAs), artificial bee colony algorithms (ABC), and charged system search algorithms (CSSs) were analyzed. The conducted experiments revealed the advantages of these algorithms for posed problem solutions and showed research prospects in this direction.
The rapid growth of computing devices has led to the emergence of distributed user interfaces. A user interface is called distributed if a user can interact with it using several devices at the same time. Formal methods for designing such interfaces, in particular methods for the distribution of interface elements across multiple devices, are yet to be developed. This is the reason why every time a new application requires a distributed user interface, the latter has to be designed from scratch, rendering the entire venture economically inefficient. In order to minimize costs, unify and automate the development of distributed interfaces, we need to formulate general formal methods for designing distributed interfaces that will be independent from a particular application or device. This article paper proposes a formal distribution method based on the pi-calculus.
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