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Global competition in 21st century has made essential firms to differentiate from their competitors. Pyhsical environment elements in this needed differentiation have an important role. The physical environment, either in the differentiation of the atmosphere, changing the total perception of the product or creating the first impression in order to provide preferred, has become a strategic factor preferred by businesses. This paper aims to examine the effects of the physical environment on perceived value, customer satisfaction and loyalty in the context of the first class restaurants. In this sense, the data were collected by survey from customers who prefer first class restaurants which have tourism establishment certificates in İstanbul. A total of 425 usable questionnaires were analysed with Structural Equation Modeling. According to findings, servicescape has a positive influence on perceived value and perceived value has a positive moderating effect on customer satisfaction. Also customer satisfaction has a positive influence on customer loyalty. The fact that this study is the first to measure the effects of physical environment on both hedonic and utilitarian approaches so it reveals the specificity of the study Customer loyalty

With the onset of the COVID-19 pandemic, many sectors have begun to be affected. The tourism sector is one such sector and has been heavily affected by restrictions on international movement of. Affected by this situation, hotels have decided to close their doors or have adopted a limited-service approach. For this reason, tourism employees have become unable to see their way in an uncertain process and have encountered different practices such as hourly paid work, being sent on unpaid leave, and being given a short-term employment allowance. The reflections of this negative impact on the employees are a matter of curiosity. In this context, this study aims to reveal the relationship between job insecurity, organizational commitment, and turnover intention in five-star hotels during the COVID-19. To enable this, data were collected using a questionnaire. The study results support the conceptual model that includes the variables of job insecurity, organizational commitment, turnover intention and organizational response to COVID-19. Organizational Response to COVID-19 was found to have a negative and significant effect on job insecurity and also to have a positive and significant effect on organizational commitment. Job insecurity has a negative and significant effect on organizational commitment. Organizational commitment has a negative and significant effect on turnover intention and job insecurity was found to have a positive and significant effect on turnover intention.

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COVID-19 is causing serious economic effects on the global economy as well as direct health effects. The virus has negative effects in almost all sectors but the travel and tourism industry has been the worst affected of all economic sectors. This paper aimed to explore how coronavirus could change traveler preferences in the post-pandemic period. For this purpose 284 data were collected from the participants by an online survey. Descriptive statistics was applied for data analysis. The findings show that most of the participants have the uncertainty-driven feeling in their travels. There will be a tendency towards keeping a safe social distance, paying attention to health and safety precautions. At the same time transportation vehicles, accommodations and types of tourism, where the safe social distance is maintained, will be preferred. The research findings contribute to the existing literature and are intended to help the industry build new approaches.

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Gittikçe artan uluslararası seyahat kısıtlamaları otelcilik endüstrisine darbe vurmuş ve tüm ekonomik sektörlerde olduğu gibi iş gücünün azalmasına yol açarak iş kaybına yol açmıştır. Bu çalışmanın temel amacı Covid-19'un otel işletmeleri çalışanları üzerindeki etkilerinin değerlendirilmesidir. Bu kapsamda beş yıldızlı otel işletmesi çalışanlarının Covid-19 salgın sürecinde yaşamış oldukları zorlukların, fırsat ve tehditlerin belirlenmesi ve gelecek planlarına ilişkin düşüncelerinin ve beklentilerinin değerlendirilmesi amaçlanmıştır. Bu amaç doğrultusunda İstanbul Beşiktaş bölgesinde faaliyet gösteren otel işletmelerinde çalışan toplam yirmi dokuz katılımcı ile online görüşme formu aracılığıyla veri toplanmıştır. Elde edilen veriler içerik analizi ile incelenmiştir. Araştırma sonucunda Covid-19 salgını döneminde otellerin personelini mağdur etmeden bir süreç yönetimi planladığı ve çeşitli hijyen önlemleri aldıkları tespit edilmiştir. Çalışanlar açısından sürecin ekonomik sıkıntı yarattığı, iş güvencesizliği kapsamında tehdit oluşturduğu, sektör değişikliği ve kişisel gelişim konusunda ise fırsat yarattığı sonucuna ulaşılmıştır. Bununla birlikte Covid-19 sonrası dönemde çalışanların büyük bir çoğunluğunun kariyer planlamalarında bir değişiklik düşünmediği elde edilen diğer bir sonuçtur.