Abstract. The main purpose of this paper is to examine whether there is a positive influence of pro-environmental behavior and environmental locus of control toward the willingness to pay for green products. The data obtained by distributing online and offline questionnaires, reaching 419 respondents of 18 to ≥55 years old that have the knowledge and already bought a green product. The purposive sampling was used as the sampling technique, and the data were tested by Statistical Equation Modeling (SEM).The results show that environmental locus of control does not positively affect pro-environmental behavior. However, the environmental locus of control and pro-environmental behavior do have a positive influence on the willingness to pay. Based on the findings, it is essential for green product companies to improve customers' pro-environmental behavior and environmental locus of control. To do so, the marketer of green products should increase consumers' concern, awareness, and behavior of conserving nature through activities such as campaigns and demonstrations.
The study aims to analyze the impact of tax avoidance, management ownership, independent commissioners, audit committees, return on assets, current ratio, and debt-to-equity ratio on firm value. This research population includes the mining sector companies listed on the Indonesian Stock Exchange (BEI) from 2016 to 2020. The method of purposive sampling is used to obtain a total of 70 samples. The method used is multiple linear regression analysis. Based on the results of this study, it was found that tax avoidance had no effect on firm value. Managerial ownership and return on assets have a positive impact on firm value. The independent commissioner and the audit committee have no influence on the firm's value. Meanwhile, the current ratio and debt-to-equity ratio do not affect firm value.
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