Antecedents of willingness to pay for green products

Pratiwi, Septia; Pratomo, Luki Adiati

doi:10.1088/1755-1315/106/1/012093

Cited by 6 publications

(10 citation statements)

References 8 publications

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“…A base price of Gh¢1.80 was set with the lowest bid being Gh¢1.50 and the highest bid being Gh¢2.00. The use of CVM in previous studies (Hanemann, 1994; Freeman, 2003; Hwang et al ., 2023; Pratikto and Rikardo, 2023) is justified as it allows for the exploration of hypothetical scenarios based on the current situation, enabling inquiries into WTP. CVM facilitates direct calculations of Hicksian welfare concepts such as equivalent and compensating surplus through survey responses, without the need to derive general hypotheses or demand functions.…”

Section: Methodsmentioning

confidence: 99%

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Consumer perception and willingness to pay for packaged asaana: a traditional drink in Ghana

Nimoh,

Prah,

Yamoah

et al. 2023

BFJ

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PurposeIn view of the increasing trend in food policies targeting the promotion of consumer interest in locally produced foods and growing developments in willingness-to-pay (WTP) methodologies, the authors investigate consumer preference for packaged traditional drink asaana.Design/methodology/approachThe study used a simple random sample of 336 consumers to draw on perception index and contingent valuation methods to evaluate consumers' perceptions of the attributes of packaged asaana – a traditional maize-based beverage produced in Ghana (also known as Ghana Coca-Cola). A tobit regression model was employed to analyze consumers’ WTP for the product.FindingsAnalyzing the factors that influence consumers' WTP for packaged asaana using the tobit regression model, the study established the existence of positive health and nutrition, economic benefits and purchasing decision-making perceptions for asaana. While the results further showed that consumers are willing to pay a premium for well-packaged asaana, demographics such as age, income level, labeling, price of the product and savings were found to exert significant influence on consumers’ WTP for packaged asaana. Salient recommendations for food processors and relevant government agencies and food policy implications are identified.Research limitations/implicationsComprehending WTP provides valuable understanding regarding consumer qualms, actions and WTP for more secure traditional drinks and an examination of how the different factors that influence WTP for local beverages help boost local beverage production and guarantee employment.Practical implicationsAnalyzing WTP data for traditional drinks reveals important implications for production, marketing and public health policies. Certification systems for traditional beverages may be beneficial, and the findings can be used to create public awareness campaigns about the safety of local drinks.Originality/valueAssessing the WTP among Ghanaian consumers for traditional drinks, specifically asaana, is a ground-breaking study. The contingent evaluation (CE) and tobit regression approaches utilized in this research are strong, and the results obtained can guide decisions related to traditional drink production, marketing and the development of public health policies.

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Section: Methodsmentioning

confidence: 99%

“…Previous studies (Hwang et al ., 2023; Freeman, 2003; Prah et al. , 2023; Pratikto and Rikardo, 2023) have highlighted the importance of utility maximization theory to model the choice of consumers. The theory indicated that an individual consumer chooses a particular product if the expected benefit is greater than cost.…”

Section: Methodsmentioning

confidence: 99%

Consumer perception and willingness to pay for packaged asaana: a traditional drink in Ghana

Nimoh,

Prah,

Yamoah

et al. 2023

BFJ

View full text Add to dashboard Cite

show abstract

“…Regarding WTP, researchers found in previous literature, namely Pratiwi & Pratomo (2018) and Vicente et al (2021), placed PEB as a mediator but did not test it, only directly testing PEB on WTP. Hence, the researchers developed the model by testing PEB as a mediator between individual, organizational, and social factors on WTP.…”

Section: Em-2024-6139mentioning

confidence: 96%

Willingness to Pay Carbon Offset Viewed from Individual, Organizational Factors and Public Perception of Carbon Offset: Study of Online Transportation Users in JABODETABEK - Indonesia

Soeharso,

Yudi,

Zulkifli

2024

int.jour.sci.res.mana

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To support the reduction of national CO2 levels, it is crucial to analyze the willingness to pay for carbon offsets as a consideration for carbon market policies in Indonesia. This study explores the willingness to pay for carbon offsets in the online transportation sector (Grab and Gojek) based on three factors (individual, organizational, and public). This study used a pragmatic sequential mixed method with 418 samples taken using a convenience sampling technique. The results are that pro-environmental behavior is a mediator variable between the individual and organizational levels on willingness to pay for carbon offsets. It is hoped that the results of this research can contribute to making policies related to carbon offset tariffs, which will technically be proposed by the Ministry of Environment and Forestry of the Republic of Indonesia, and the Indonesian Ministry of Finance will issue financial policies.

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“…(2018) ketika meneliti konsumen muda Indonesia menemukan bahwa walaupun konsumen mempunyai sikap positif terhadap produk ramah lingkungan, ternyata tidak berhasil mendorong mereka untuk betulbetul melakukan pembelian produknya. Walaupun konsumen Indonesia berpendapat bahwa masalah lingkungan yang dihadapi saat ini disebabkan oleh perilaku mereka (environmental locus of control), tetapi pada saat mereka harus melakukan pembelian dengan harga yang lebih mahal, ternyata konsumen tidak bersedia membeli produk hijau tersebut (Pratiwi & Pratomo, 2018).…”

Section: Pendahuluanunclassified

Anteseden dari Green Buying Behaviour

Septariana

Pratomo

2020

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The aim of this study is to examine the factors that can influence green buying behavior. Factors to be investigated are personal norm, social environmental norm, peer influence, and green self-identity. The research design used in this study is hypothesis testing with a purposive sampling technique. The number of respondents is 200, with the specific criteria is consumers who understand and consume environmentally friendly products in the past year. The results showed that the four variables, namely personal norm, social environmental norm, peer influence, green self-identity, had a positive influence on green buying behavior.

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Antecedents of willingness to pay for green products

Cited by 6 publications

References 8 publications

Consumer perception and willingness to pay for packaged asaana: a traditional drink in Ghana

Consumer perception and willingness to pay for packaged asaana: a traditional drink in Ghana

Willingness to Pay Carbon Offset Viewed from Individual, Organizational Factors and Public Perception of Carbon Offset: Study of Online Transportation Users in JABODETABEK - Indonesia

Anteseden dari Green Buying Behaviour

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