Consumer perception and willingness to pay for packaged asaana: a traditional drink in Ghana
Fred Nimoh,
Stephen Prah,
Fred Yamoah
et al.
Abstract:PurposeIn view of the increasing trend in food policies targeting the promotion of consumer interest in locally produced foods and growing developments in willingness-to-pay (WTP) methodologies, the authors investigate consumer preference for packaged traditional drink asaana.Design/methodology/approachThe study used a simple random sample of 336 consumers to draw on perception index and contingent valuation methods to evaluate consumers' perceptions of the attributes of packaged asaana – a traditional maize-b… Show more
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