Pandemics challenge conventional assumptions about health promotion, message development, community engagement, and the role of news media. To understand the use of press releases in news coverage of pandemics, this study traces the development of framing devices from a government public health agency's press releases to news stories about the 2009 H1N1 A influenza pandemic. The communication management of the H1N1 pandemic, an international news event with local implications, by the Singapore government is a rich locus for understanding the dynamics of public relations, health communication, and journalism. A content analysis shows that the evolution of information from press release to news is marked by significant changes in media frames, including the expansion and diversification in dominant frames and emotion appeals, stronger thematic framing, more sources of information, conversion of loss frames into gain frames, and amplification of positive tone favoring the public health agency's position. Contrary to previous research that suggests that government information subsidies passed almost unchanged through media gatekeepers, the news coverage of the pandemic reflects journalists' selectivity in disseminating the government press releases and in mediating the information flow and frames from the press releases.
As a global crisis, COVID-19 has altered how nation-states project influence. Public health has risen to the top of every agenda as individuals, societies, and nation-states focus on a common goal. With the advent of COVID-19 vaccines, home-grown national vaccines when distributed all over the world can play an integral role in nation branding as a technique for projecting soft power. This paper applies the theoretical lenses of nation branding and soft power to examine China’s bilateral vaccine diplomacy efforts, specifically the motivations and outcomes. The findings suggest that Chinese vaccines are used not only for image repair and for expanding Beijing’s great power ambitions, but also to reinforce and leverage existing soft power programs, and to capitalize on new economic and geopolitical opportunities. Vaccine diplomacy is a natural extension of Chinese soft power including prior engagement in health diplomacy. Sentiment analyses of social media and international media coverage suggest that where vaccines go, influence may follow. Although international sentiments are not all positive—with concerns over Chinese vaccines’ efficacy, safety, and data availability, Beijing reaped substantial soft power dividends through its ability to project influence in scientific prowess and civic virtue by providing the vaccines as International Public Goods through aid and gifts to countries left behind by the vaccine inequity.
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