The problem of identifying rumors is of practical importance especially in online social networks, since information can diffuse more rapidly and widely than the offline counterpart. In this paper, we identify characteristics of rumors by examining the following three aspects of diffusion: temporal, structural, and linguistic. For the temporal characteristics, we propose a new periodic time series model that considers daily and external shock cycles, where the model demonstrates that rumor likely have fluctuations over time. We also identify key structural and linguistic differences in the spread of rumors and non-rumors. Our selected features classify rumors with high precision and recall in the range of 87% to 92%, that is higher than other states of the arts on rumor classification.
This study determines the major difference between rumors and non-rumors and explores rumor classification performance levels over varying time windows—from the first three days to nearly two months. A comprehensive set of user, structural, linguistic, and temporal features was examined and their relative strength was compared from near-complete date of Twitter. Our contribution is at providing deep insight into the cumulative spreading patterns of rumors over time as well as at tracking the precise changes in predictive powers across rumor features. Statistical analysis finds that structural and temporal features distinguish rumors from non-rumors over a long-term window, yet they are not available during the initial propagation phase. In contrast, user and linguistic features are readily available and act as a good indicator during the initial propagation phase. Based on these findings, we suggest a new rumor classification algorithm that achieves competitive accuracy over both short and long time windows. These findings provide new insights for explaining rumor mechanism theories and for identifying features of early rumor detection.
Understanding image advertisements is a challenging task, often requiring non-literal interpretation. We argue that standard image-based predictions are insufficient for symbolism prediction. Following the intuition that texts and images are complementary in advertising, we introduce a multimodal ensemble of a state of the art image-based classifier, a classifier based on an object detection architecture, and a fine-tuned language model applied to texts extracted from ads by OCR. The resulting system establishes a new state of the art in symbolism prediction.
Online social networks enable fast and wide diffusion of rumors, which could be potential threats to the society. Understanding the rumor spreading mechanism is therefore essential. This demo presents an agent-pattern based model that can explain the spiky temporal diffusion pattern of rumors. The demo platform provides an interface allowing users to check a wide set of parameters contribute to the characteristic temporal pattern of rumors.
The fashion industry is establishing its presence on a number of visual-centric social media like Instagram. This creates an interesting clash as fashion brands that have traditionally practiced highly creative and editorialized image marketing now have to engage with people on the platform that epitomizes impromptu, realtime conversation. What kinds of fashion images do brands and individuals share and what are the types of visual features that attract likes and comments? In this research, we take both quantitative and qualitative approaches to answer these questions. We analyze visual features of fashion posts first via manual tagging and then via training on convolutional neural networks. The classified images were examined across four types of fashion brands: mega couture, small couture, designers, and high street. We find that while product-only images make up the majority of fashion conversation in terms of volume, body snaps and face images that portray fashion items more naturally tend to receive a larger number of likes and comments by the audience. Our findings bring insights into building an automated tool for classifying or generating influential fashion information. We make our novel dataset of 24,752 labeled images on fashion conversations, containing visual and textual cues, available for the research community.Social media has become an important platform for the fashion industry for testing new marketing strategies and monitoring trends (Kim and Ko 2012). Already thousands of luxury and high street fashion brands around the world are present online and communicate with their followers and potential customers (Hu et al. 2014). While fashion brands have unilaterally set their polished brand images through traditional media such as television channels and magazines, two unique properties of social media serve as a very powerful tool for promoting and sharing fashion information to both industry and people.Firstly, the interactive nature of social media allows anyone to generate content and participate in establishing brand images. Not only large fashion houses launch advertising campaigns and share their latest runway looks through social media platforms, individuals and local stores also contribute
The fashion industry is establishing its presence on a number of visual-centric social media like Instagram. This creates an interesting clash as fashion brands that have traditionally practiced highly creative and editorialized image marketing now have to engage with people on the platform that epitomizes impromptu, realtime conversation. What kinds of fashion images do brands and individuals share and what are the types of visual features that attract likes and comments? In this research, we take both quantitative and qualitative approaches to answer these questions. We analyze visual features of fashion posts first via manual tagging and then via training on convolutional neural networks. The classified images were examined across four types of fashion brands: mega couture, small couture, designers, and high street. We find that while product-only images make up the majority of fashion conversation in terms of volume, body snaps and face images that portray fashion items more naturally tend to receive a larger number of likes and comments by the audience. Our findings bring insights into building an automated tool for classifying or generating influential fashion information. We make our novel dataset of 24,752 labeled images on fashion conversations, containing visual and textual cues, available for the research community.
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