This study examined the effect of athletes’ competition conditions, personal performance level, and attributions toward winning or losing on the relationship between observational learning (OL) and self-efficacy (SE) based on social cognitive theory and social comparison theory. Study 1 verified the validity and reliability of the Korean versions of the Functions of Observational Learning Questionnaire (FOLQ) and the SE Questionnaire. Study 2 investigated differences in the degree to which OL predicts SE in different pressure conditions and personal performance levels. The results showed that OL increased SE in high-performing athletes in high-pressure games and better predicted SE in low-performing athletes in low-pressure games. Study 3 tested the double-mediating effects of effect and OL on the effect of attributions about winning or losing on SE. The results showed that a stronger perception that the cause of winning was internal was associated with increased pride, OL, and SE.

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