The authors demonstrate that people treat the mere existence of something as evidence of its goodness. Studies 1 and 2 demonstrate that an existing state is evaluated more favorably than an alternative. Study 3 shows that imagining an event increases estimates of its likelihood, which in turn leads to favorable evaluation; the more likely that something will be, the more positively it is evaluated. Study 4 shows that the more a form is described as prevalent, the more aesthetically attractive is that form. This indicates a causal relationship between aesthetic judgments and existence in a domain lacking choice among alternatives. Study 5 extends the existence bias to gustatory evaluation and demonstrates that the effect is not moderated by valence. Together these studies suggest that mere existence leads to assumptions of goodness; the status quo is seen as good, right, attractive, tasty, and desirable.

The authors test the hypothesis that low-effort thought promotes political conservatism. In Study 1, alcohol intoxication was measured among bar patrons; as blood alcohol level increased, so did political conservatism (controlling for sex, education, and political identification). In Study 2, participants under cognitive load reported more conservative attitudes than their no-load counterparts. In Study 3, time pressure increased participants' endorsement of conservative terms. In Study 4, participants considering political terms in a cursory manner endorsed conservative terms more than those asked to cogitate; an indicator of effortful thought (recognition memory) partially mediated the relationship between processing effort and conservatism. Together these data suggest that political conservatism may be a process consequence of low-effort thought; when effortful, deliberate thought is disengaged, endorsement of conservative ideology increases.

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Are those with a high-quest orientation to religion less likely to help a person if that person's behavior violates their values of open-mindedness and tolerance?If so, is it because they have antipathy toward the person or toward the behavior? To answer these questions, sixty undergraduate women were given the opportunity to help either of two same-sex peers win a monetary prize. About one peer, they knew nothing; from the other, they had received two self-disclosing notes. The first note either did or did not reveal that the discloser was intolerant of gays; the second revealed that the discloser wanted the money for an activity that either would or would not promote intolerance of gays. Participants scoring high on measures of quest religion helped the intolerant discloser less than the discloser who was not intolerant when their help would promote intolerance; they did not help the intolerant discloser less when their help would not promote intolerance. These results suggest that a high-quest orientation is associated with antipathy toward the value-violating behavior (intolerance), not toward the valueviolating person. The scope of the associated compassion seems relatively broad.