To symbolize the importance of contextual factors of provision in the contemporary service era, in festival research, the term festivalscape has been proposed. Despite the large number of works investigating the construct, extant research does not adequately assess the systemic and interactive nature of festivals, which can be viewed as a set of interconnected elements. To bridge this gap, this article evaluates four festival attributes (atmosphere, service quality, people interaction and collateral services) according to service-dominant logic and service-ecosystem view. Current work examines a light festival organized in Salerno during the Christmas holiday using a sequential regression analysis, revealing the mediating role of experience and satisfaction in influencing behavioural intention.

PurposePalm oil is widely used in the food industry; however, there are two main controversies connected to its use, namely, its nutritional value and the environmental consequences deriving from its crop. In Italy, the use of palm oil has recently been criticized, insomuch that some important bakery companies decided to substitute it, creating a real food marketing case. Through a focus on biscuits, this study is aimed at profiling consumers with regard to palm oil issue to better comprehend if the presence of this ingredient truly influences their food purchases and if they care about the nutritional and environmental aspects, highlighting the impact of the Covid-19 pandemic on consumers' consumption.Design/methodology/approachA questionnaire was administered to 243 subjects in Italy, in order to apply a cluster analysis.FindingsThe findings show the presence of three main kinds of consumers: (1) compromise finders (sensitive to cost savings but trying to privilege palm-oil free food), (2) brand-loyal consumers (palm oil does not influence their preferences) and (3) healthsensitives (the presence of palm oil profoundly affects their choices), who represent the majority of our sample. The results and implications are discussed.Originality/valueResearch on palm oil is essentially focused on chemistry, natural sciences or on its industrial uses: this study analyzes the consumer point of view by applying a different methodology compared to existing studies.

PurposeThe aim of this manuscript is to study the current scientific literature on food marketing and religion, by giving an overview of current knowledge and the possible future research opportunities once found the gaps.Design/methodology/approachThis a classic literature review carried on by considering marketing, consumer behaviour and management journals as well as religion-focused ones.FindingsCurrent literature highlights how faith impacts on food marketing and religious consumers choices (and not only). Most of the papers focus on Islam. Considering the globalised economy, the authors’ findings highlight also the relevance of religious certifications for less/not religious people, because of certified food is considered safe and healthy.Originality/valueThe paper joins and reviews two research fields whose connection is growing, so it is relevant to know the current status of scientific literature, which is updated compared to recent literature.

PurposeAs Generation Z (Gen Z) represents one of the most important segments in the travel and tourism sector, the present work aims to analyse Gen Z's behaviour in a post-pandemic scenario. In particular, the present work deepens the factors that may influence future accommodation choices.Design/methodology/approachThis study uses data from a web-based questionnaire targeting Italian tourists belonging to Generation Z, reaching 221 complete responses. After the statistical analysis of the sample, an exploratory factor analysis (EFA) was then carried out.FindingsData provided evidence about the main factors affecting Gen Z tourist choices. In particular, these young consumers are positively influenced by the information (especially from institutional and verifiable sources), more flexible purchase terms (e.g. full refund in case of cancellation due to contagion of the coronavirus disease 2019 (COVID-19) and digital payments) and structure features (e.g. cleanliness, sanitisation, digitalisation and sustainability).Originality/valueThis work attempts to contribute to the academic literature by looking at the tourism experience from Gen Z's perspective. From this angle, this work underlines the influence some factors exert on the final accommodation choice, especially in the presence of exogenous events. Moreover, as this study focusses on a post-pandemic scenario, the study seeks to provide valuable indications, both at the theoretical and managerial level, for the tourism sector to boost the sector's recovery and prepare the sector to face similar events.

In the agro-food industry, a hard constraint to farms development is the business dimension: the strategy of horizontal aggregation among producers could represent a way to overcome this problem. A condition for the effectiveness of the systemic firms integration is the inter-firms consonance. The paper aims at verifying the consonance among farms for their systemic integration feasibility assessment. Few studies on the topic can be found in the academic literature. For this purpose, an exploratory survey in the organic olive oil industry, based on multiple case studies, is presented: data are collected through a web-based survey submitted to a population of 200 firms and analysed by comparing their market positioning with their strategic orientation. The understanding of the systemic integration enhancing factors in the agro-food supply chain, such as the strategic orientation, can help farms in formulating and implementing the strategy of horizontal aggregation among producers, called producers organisation (PO)

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