The library side I , , ' = , , I < Society today is experiencing a veritable explosion of different new information resources and formats. The changes are not at the expense of the book and other traditional printed media, according to Perryman [7],but are an addition to these. Librarians must take an active part in this development and offer new services in order to fulfil their role as information providers. This movement can already be seen in the case of collection development in research libraries. Electronic documents offer significant advantages to the library in four ways. Firstly, some documents are more useful in an electronic form due to enhanced searchability and manipulability, e.g. in allowing statistical calculations to be effected. Secondly, electronic form is sometimes the only alternative, so it represents a net increase in the information base.ously increasing at great speed and the library can only afford to acquire a diminishing part of it. The great volume also makes it advantageous to use electronic tools to locate the material. The fourth advantage is economy in storage: the increase in cost for keeping printed material makes electronic forms more attractive from an economic viewpoint [4].Electronic information, however, creates both legal and economic problems for libraries and publishers. The legal issues relate to copyright, ownership of information and regulations about availability and use. The economic issues relate to the financing of access to information, as opposed to acquisition of material [8]. Traditionally, libraries have had an acquisition budget for books and one for journals; to an increasing degree, the term 'information resources budget' is being used, which reflects the view that information should be made available regardless of media and form. Factors that have accelerated development towards new forms of information and knowledge distribution are the rapid advances in computer and telecommunications technology. One effect of this development is that researchers potentially can access information resources from all over the world without even entering the library. This could be devastating for the library in its role as information provider unless it actively takes part in the changing reality. Scientific communication can take place in networks outside the library, and the increased offerings of databases can make the library a small and marginal part of the whole network. Perryman [7] gives some guidelines on how libraries can work to prevent this from happening: -strengthen and expand the traditional library values of cooperation and resource sharing at UQ Library on June 15, 2015 jis.sagepub.com Downloaded from
Today the impact of cartoons has a new status in social communication research. Animation has gained a new and wider use, especially in situations where it is important to get the message through and have it internalized, e.g. in marketing and learning. The present study examined whether internal messages presented with humour and in the form of cartoons have a greater impact power than traditional messages among the employees in an organization. The object was to study whether the messages in the form of comic cartoons were better noticed by the employees, whether they were received to a higher degree and whether they more efficiently achieved the desired effect among the employees. 50 1 2
Global paper consumption and the influence of electronic information media are discussed from the view of information science and the paper industry. Some major market segments for printing and writing papers are analysed in order to obtain a better view of the impact of information technology (IT). The divided world for paper consumption and IT is discussed. Printing on paper seems to survive and coexist with the new media. An important consideration for the paper industry is whether the developing countries will leapfrog the paper phase and adapt to full-scale use of IT. The cost issue will also have a greater influence on people's information choices than their actual habits. The view in information science is that paper never has been the best medium for many kinds of data and information and that we welcome the multiplicity of means of communication and the strengths and weaknesses of each. 2
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