Individual actors are hardly ever considered in business-to-business marketing literature. This paper uses Servicedominant Logic and Neo-institutional Theory as the bases for twelve case studies. These case studies provide a better understanding of how individuals who represent firms make sense of the social rules, norms, procedures, values, and beliefs of the network (i.e. institutional logics) where they are embedded and how the business interaction is shaped by those influences, through the individual behaviour. This paper makes two main contributions. First, we develop an empirical model of how individuals consider the institutional logics of the network in interactions with suppliers. Second, we present three patterns of individual behavior in interactions, different from what is often assumed by business-to-business researchers. Managerial contributions are also pointed out.

Purpose-Hospital centres (HCs) are the result of a horizontal integration of two or more hospital units. The benefits of this integration have been presented in the literature. The purpose of this paper is to define the hospital performance dimensions most valued by HC internal stakeholders, and to evaluate if the importance given to each dimension is different when comparing professional groups. Design/methodology/approach-An in-depth HC case study using a quantitative survey based on the Parsons' social system action theory to achieve this goal was conducted which embraces the four major models of organizational performance. In the final version of the survey, 37 items were retained for analysis. An exploratory factor analysis was conducted for a final sample of 365 participants, through principal component analysis, with oblique rotation and the Kaiser criterion. Findings-Four factors were retained: "Human resources development and Internal Processes", "Attractiveness/Openness", "Public service mission" and "Interpersonal relationships". The means factor scores only reveal statistical differences between the attractiveness/openness factor and the remaining three factors. A shared view was found in this study among the three groups of internal stakeholders: physicians, caregivers and administrative staff. Originality/value-The results of this study suggest that the HC performance concept should be expanded and performance measurement frameworks with a greater scope should be used. Interpersonal relationships, the human resources development and the public service are considered important dimensions for the performance measurement of the HC. Additionally, a consensual view regarding the most valued performance dimension could contribute to a beneficial and healthy working environment and improvements in HC performance.

Two promising streams of research in innovation involve the innovation stemming from the interaction of multiple actors (i.e. innovation networks) and innovation modes [the modes focused on science, technology, and innovation (STI) and learning by doing, using, and interacting (DUI)]. However, scholars have not exerted much effort in cross-referencing these two literature streams. Following a protocol to conduct a systematic review of the literature, through Scimago journals ranking (Q1 and Q2 classification) available at the Web of Science and B-On databases, this study considered 44 articles for eligibility. Moreover, it systematically considers the key features of innovation emerging from DUI networks versus STI networks. Finally, it contributes to future innovation research by comprehensively reviewing the drivers, processes, and outcomes of the STI and DUI innovation emerging from networks.

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Purpose Institutions play a central role in service-dominant logic. However, the discussion regarding how institutional theory supports service-dominant logic advancements is still insufficient. This paper aims to contribute to a discussion on the multiple service-dominant logic approaches to institutions. Design/methodology/approach This conceptual paper presents the characterization of the existing streams in the broad institutional literature, highlighting the differences among those streams and elaborates on how one of the discussed streams – neo-institutionalism – is suitable to support service-dominant researchers in understanding the role of institutions in markets and value co-creation. Findings The paper shows that the three institutional perspectives presented are used indistinctly by service-dominant logic and a greater fit between the service-dominant logic and the neo-institutionalism stands out. Originality/value The paper proposes that service-dominant researchers should look at the neo-institutional stream as a particularly fertile ground for furthering their research.