The interest in poverty reduction has received scholarly attention from various academics studying developmental economics, the informal economy and the base of the pyramid (BoP). This chapter intends to engage with the BoP topic by reviewing research areas that are intertwined: the informal economy, the BoP and perhaps most importantly social business and wellbeing. The chapter introduces Algramo, a BoP venture from Chile that aims to reduce food poverty in Latin America. The focus of this chapter is on Algramo's activities in Colombia as a single case study to better understand the impact of three wellbeing aspects on the stakeholders involved. Although Algramo, a work in progress, is primarily focused on food poverty reduction; this chapter reveals that there are potentially much wider implications that are consistent with BoP literature. Wellbeing is important and merits further study when investigating BoP ventures. The chapter concludes with future research directions for BoP scholars and for those who are interested in the wider impacts of engaging with the BoP segment.
Entrepreneurial associative initiatives (EAI) have been suggested to be a useful way for vulnerable, especially rural, communities to improve their life conditions. Although these organisations initially do get involved in product, process, organisational and marketing innovations, it is important for them to find ways of innovating permanently in order to stay ahead in such a competitive market. This chapter presents a theoretical background on the topics of relevance such as vulnerable communities, entrepreneurship and innovation which it is followed by the case of Distrito Chocolate, an EAI with a background marked by the armed conflict in Colombia, which has taken a step forward on all of their innovations activities, and furthermore has also achieved social innovation. Following the case, the authors presents some recommendations, future research avenues and conclusions, with the aim to be of assistance to practitioners, academic and policy makers interested in the EAI phenomenon
The interest in poverty reduction has received scholarly attention from various academics studying developmental economics, the informal economy and the base of the pyramid (BoP). This chapter intends to engage with the BoP topic by reviewing research areas that are intertwined: the informal economy, the BoP and perhaps most importantly social business and wellbeing. The chapter introduces Algramo, a BoP venture from Chile that aims to reduce food poverty in Latin America. The focus of this chapter is on Algramo's activities in Colombia as a single case study to better understand the impact of three wellbeing aspects on the stakeholders involved. Although Algramo, a work in progress, is primarily focused on food poverty reduction; this chapter reveals that there are potentially much wider implications that are consistent with BoP literature. Wellbeing is important and merits further study when investigating BoP ventures. The chapter concludes with future research directions for BoP scholars and for those who are interested in the wider impacts of engaging with the BoP segment.
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