Abstract:Entrepreneurial associative initiatives (EAI) have been suggested to be a useful way for vulnerable, especially rural, communities to improve their life conditions. Although these organisations initially do get involved in product, process, organisational and marketing innovations, it is important for them to find ways of innovating permanently in order to stay ahead in such a competitive market. This chapter presents a theoretical background on the topics of relevance such as vulnerable communities, entrepren… Show more
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