New institutionalism is a collection of institutionalist theories, including historical institutionalism, sociological institutionalism, and rational choice institutionalism. This article focuses on historical institutionalism in communication studies. First, we note that historical institutionalism-a dominant approach in political science-has appeared in relatively few studies of media and communications. Second, we describe the historical institutionalist approach. Third, we describe the historical institutionalist method in detail, breaking it down into 6 steps and demonstrating its usefulness, especially in the areas of communication history and communication policy and law. In the final section, we further develop our contention that the field of communications is a fruitful one for the development of historical institutionalism, and that historical institutionalism is a useful approach for communication scholars, especially in the areas of communication history, policy, and law.

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Data-driven campaigning has become one of the key foci for academic and non-academic audiences interested in political communication. Widely seen to have transformed political practice, it is often argued that data-driven campaigning is a force of significant democratic disruption because it contributes to a fragmentation of political discourse, undermines prevailing systems of electoral accountability and subverts ‘free’ and ‘fair’ elections. In this article, we present one of the very first cross-national analyses of data-driven campaigning by political parties. Drawing on empirical research conducted by experts in six advanced democracies, we show that the data-driven campaign practices seen to threaten democracy are often not manifest in party campaigns. Instead, we see a set of practices that build on pre-existing techniques and which are far less sophisticated than is often assumed. Indeed, we present evidence that most political parties lack the capacity to execute the hyper-intensive practices often associated with data-driven campaigning. Hence, while there is reason to remain alert to the challenges data-driven campaigning produces for democratic norms, we argue that this practice is not inherently disruptive, but rather exemplifies the evolving nature of political campaigning in the 21st century.

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