The goal and purpose of this theoretical research are to analyze the evidence provided on the characteristics of the millennial generation and verify how these traits influence the human talent retention practices carried out by entrepreneurs. The empirical analysis is based on a systematic review of the scientific literature that includes 17 studies that were found in academic Google databases and university repositories. The results indicate that millennial workers are the generation with the highest rate of labor turnover so the retention practices most valued by them are related to opportunities for professional growth, greater flexibility between work and personal life, and better organizational communication. In most of the studies analyzed, economic remuneration is not a practice highly valued by this generation; however, in other studies, the results indicate that remuneration has a higher percentage of valuation, with a slight difference between the factors with greater and lesser representation by millennial employees.
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