Our research demonstrated that the STOP can be applied to the field of vaccination. There is a huge need for intensive professional communication about vaccination on the internet and social media. The improvement of the communicational competences of doctors and healthcare workers is essential to achieve better communication with parents and the media, and needs to be focused on mothers and pregnant women.
The study of electoral campaigns is nowadays one of the very topical and popular themes in the field of the scientific-research work. Electoral campaigns can be defined in several ways and from several points of view. In this paper, a campaign is understood as a set of diverse activities performed to influence the electoral result. These activities can be studied according to the political-system, time-space, organisational and instrumental dimensions of their performance. The key purpose of the paper is to analyse and typologise the features of electoral campaigns of today's urban municipality mayors in Slovenia during their standing as candidates in local elections in 2006. By using various methodological and statistical approaches and tools, it was found out in the analysed cases that electoral campaigns were an important part of the electoral process and that, according to planning features and implementing plans, they were very specific in all the studied municipalities. Because of this, the campaigns in the studied elections were characterised as particular and highly localised. Despite these particularities, four different types of campaigns were highlighted according to the groups of similar features: a) traditional campaigns; b) charismatic candidate campaigns; c) modern local campaigns and d) an intense campaign mosaic. Regardless of the particularities of the campaign activities and processes, it turned out that they played an important role at the local level of political activity. Key words: • electoral campaign • local elections • urban municipality • mayor • type • Slovenia
This article draws on the assumption that certain congruence between the parties’ electoral platforms and of the succeeding government’s performance shall exist in democratic systems and shall, as such, be considered as an important research topic for the researchers of democratic policy-making processes and political systems in general. In the article, we analyse whether the contents of parties’ electoral programmes and the contents of key post-electoral governmental policy documents — that is, the coalition agreement, the government sessions’ agenda and governmental weekly press releases —correspond to each other. Slovenia, as one of the younger EU democracies, is used as a case study to test the application of the stated. Original Manifesto Research on Political Representation (MARPOR) methodology for quantifying documents’ content is applied and analysis primarily focuses on governmental period of the first right-centred government from 2004 to 2008. The conclusions confirm the existence of issue congruence in the period of the analysed electoral cycle, and at the same time reveal substantial specifics between the hierarchy of political to policy issue orientations of the government and its constitutive political parties. Consequently, an initiative for constructing a tentative theory of political documents is put forward on the basis of inductive research conclusions.
This article uses data from a representative survey on the applications of information and communication technologies to investigate the use of the mobile phone as a cultural object by different groups of respondents/consumers. Setting out from the premise that the symbolic and artefactual nature of new media, their 'thingness', should be a central part of any investigation of their social and cultural signifi cance, the article focuses on the meaning of the mobile phone as a cultural object and commodity sign for various groups of users/consumers. It also concentrates on the social structuring of mobile phone use by young people and addresses the relationship between class and the practices and meanings of mobile phone use in the context of young people's consumption of other media and cultural technologies. It addresses one of the central questions in the sociology of culture-how are consumption tastes and practices related to class-and examines it through the case of mobile phone use. The study suggests that the general 'technosensibility' of young people, which seems a universal generational phenomenon, when interpreted in the context of the consumption of other 'old' and 'new' media and cultural consumption in general, is differentiated according to class and cultural capital. The article concludes that class distinctions produce a digital divide that results in two distinct populations of young users: the interacting and the interacted users.
The ‘dilemmas’ between multilingualism in theory and English as a lingua franca in practice concern the post-Bologna European higher education as a whole. The article presents the case of Slovenia by furthering the analysis of similar quandaries present in the Slovenian (higher education) language policy. The state of affairs is addressed by acknowledging the status of Slovenian as the official language of the Republic of Slovenia, as well as the need for a greater inclusion of foreign students and teachers and for further enhancement of the quality of higher education. The results of surveys conducted among the most important stakeholders in the Slovenian higher education in October 2012, with the aim of researching the viewpoints on the use of languages of instruction in higher education, are presented. The results were analysed with a view to the expressed standpoint on language use in higher education, which led to the formation of three opinion groups within the sample of students and university teachers of the University of Ljubljana. Based on the analysis of accessible sources, discussions, opinions, surveys and interviews some recommendations on the regulation of language use in higher education in Slovenia are provided.Key words: higher education; internationalisation; language policy; Slovenian university policy.---Sažetak„Nedoumice“ između višejezičnosti u teoriji i engleskoga kao lingue france u praksi tiču se poslijebolonjskoga europskoga visokog obrazovanja u cjelini. Ovaj rad prikazuje primjer Slovenije putem analize sličnih izazova prisutnih u slovenskoj (visokoobrazovnoj) jezičnoj politici. Stanje se stvari sagledava s aspekta prihvaćanja statusa slovenskoga jezika kao službenoga jezika Republike Slovenije, kao i prihvaćanja potrebe za većom uključenosti stranih studenata i nastavnika i daljnjeg unapređenja kvalitete visokoga obrazovanja. U radu se predstavljaju rezultati ispitivanja koja su provedena u listopadu 2012. godine među najvažnijim dionicima slovenskoga visokog obrazovanja s ciljem istraživanja stajališta o uporabi jezika poučavanja u visokome obrazovanje. Rezultati su analizirani s pogledom na izraženo stajalište u vezi s uporabom jezika u visokome obrazovanju, što je dovelo do uspostavljanja triju skupina mišljenja unutar uzorka studenata i nastavnika Sveučilišta u Ljubljani. Na temelju analize dostupnih izvora, rasprava, mišljenja, ispitivanja i intervjua donose se određene preporuke o regulaciji uporabe jezika u visokome obrazovanju u Sloveniji. Ključne riječi: visoko obrazovanje; internacionalizacija; jezična politika; slovenska sveučilišna politika.
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