The study examined the use of media as tools of Muslim converts’ da’wah in Sabah, Sarawak and Brunei. There were two categories of media used in this study; social media (Facebook, YouTube, website, blog) and traditional media (television, radio, book, newspaper). The study interviewed 42 informants who lived in the city areas of Sabah, Sarawak and Brunei. The data obtained was arranged into themes and evaluated using descriptive and interpretive analysis approach. The study revealed that most informants partook in disseminating da’wah in media, primarily social media. The informants mostly ‘share’ the posts of others such as famous quotes and the videos of preachers. There were different levels of frequency of the informants’ posts on social media ranging from always to seldom. A few informants however, refrained from using media as platforms to disseminate da’wah because they did not want to offend their non-Muslim ‘friends’ on Facebook, and also they believed they did not have sufficient knowledge to disseminate da’wah.
This paper examines the roles of media in the conversion of the Muslim converts in Sabah, Sarawak and Brunei. The media involved are traditional media and social media. The data was collected through one-on-one interviews with the Muslim converts who resided in Sabah, Sarawak and Brunei. The data was then analysed using descriptive and interpretive approaches. The findings were categorised into two major themes which represented the overall responses of the informants towards the roles of media in Islamic conversion, the media roles in the time of conversion, and the types of media used in the conversion. The findings reveal that the media played roles in the conversions of all the informants in the study. The roles of media and their uses in the time of conversion are quite similar in the Sabah and Sarawak findings, whereas there is a significant difference in the Brunei finding. As for the types of media, traditional media have more important roles in Islamic conversion in Sabah, Sarawak and Brunei.
This study examines the roles of traditional media and social media in spreading daawah (Islamic propagation) through the media work of an American Muslim convert, Imam Suhaib Webb, who is active in doing daawah on television (traditional media) as well as on social media. This study also investigates the impact both traditional and social media have on the audience. His media work was chosen because he uses English in spreading daawah and it is essential especially to the non-Malay speaking communities in Malaysia. The data was collected through a method of observation on TV Al-Hijrah (Malaysian Islamic television) where Imam Suhaib Webb has his own segment, and on social media namely Facebook. The data were then analysed using thematic approach and the themes related to the roles of media in spreading daawah were established after the observation. The findings reveal that traditional media (television) has an important role in spreading daawah. However, it is found that social media (Facebook) has a more significant role in spreading da‘wah as social media has extensive roles and gives more impact on the audience than traditional media.
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