The aim of this research is to examine the effect of the customer loyalty program on customer satisfaction and its impact on customer loyalty. This program is developed by the company in order to increase customer satisfaction. Optimal customer satisfaction will be able to create customer loyalty. For a company, customer loyalty will guarantee the company’s income to be constantly optimal. The research is conducted using the survey method involving 110 customers and 100 feasible data used. The sampling technique used is judgment sampling and data collected through the questionnaire. It uses SEM in examining hypotheses assisted by software AMOS version 20.0. Member card significantly affects customer satisfaction, while discount promo has no significant effect on customer satisfaction and it also doesn’t affect customer loyalty. Member cards and discount promo have a direct effect on customer loyalty. In general, it can be understood that the customer loyalty program applied by Alfamart either member card or discount promo affects customer satisfaction and has an impact on customer loyalty. This research gives input to retail business managers in managing customer satisfaction through the proper development of customer loyalty programs.

The purpose of this research is to know the behavior of investors towards Islamic capital market. The research was conducted on several Muslim student respondents from several universities in Yogyakarta who invested in sharia capital markets. The type of data in this study is primary data obtained through in-depth interviews. The results showed that there are two investor characters among students namely risk seeker or risk taker and risk-averse. Respondents realized that investing in the capital market has potential benefits as well as potential risks. For investors, risk seeker has high confidence and optimism when making investment decisions, while risk-averse tends to be cautious and a lot of consideration when making investment decisions. In general, sharia capital market investors who are the majority of students have a good belief in the wisdom of stocks traded in sharia capital markets. They believe in the fatwa of scholars, the role of the DSN, and the role of capital market supervisory bodies. They are mostly also looking for information about sharia capital market sharia through books, capital market socialization, IDX web. In terms of transaction mechanisms in the sharia capital market only a small part still doubts its validity due to issue factors, lack of understanding of islamic capital market the correctness factor of the company's financial performance, and the ups and downs of the share price.Keywords: investor behavior, investment decisions, sharia capital market ABSTRAK Tujuan penelitian ini adalah untuk mengetahui perilaku investor terhadap pasar modal syariah. Penelitian dilakukan terhadap sejumlah responden mahasiswa muslim dari beberapa perguruan tinggi di Yogyakarta yang melakukan investasi di pasar modal syariah. Jenis data dalam penelitian ini adalah data primer yang diperoleh melalui wawancara Hasil penelitian menunjukkan bahwa terdapat dua karakter investor di kalangan mahasiswa yakni risk seeker atau risk taker dan risk averse. Responden menyadari bahwa investasi di pasar modal memiliki potensi untung dan juga potensi resiko. Bagi investor risk seeker memiliki rasa percaya diri yang tinggi dan optimis ketika mengambil keputusan investasi, sedangkan risk averse cenderung berhati-hati dan banyak pertimbangan ketika mengambil keputusan investasi. Secara umum investor pasar modal syariah yang merupakan mahasiswa mayoritas memiliki keyakinan yang baik mengenai kesyariahan saham-saham yang diperdagangkan di pasar modal syariah. Mereka percaya terhadap fatwa ulama, peranan DSN dan peranan badan pengawas pasar modal. Mereka sebagian besar juga mencari informasi tentang kesyariahan pasar modal syariah melalui buku, sosialisasi pasar modal, web IDX. Pada aspek mekanisme transaski pada pasar modal syariah hanya sebagian kecil yang masih meragukan kesyariahannya, karena faktor isu dan kurangnya pemahaman, faktor adanya unsur ketidakpastian naik turunnya harga saham.Kata kunci : perilaku investor, keputusan investasi, pasar modal syariah

AbstrakTujuan pengabdian pada masyarakat ini adalah memberikan bekal kepada karyawan KSPPS (Koperasi Simpan Pinjam Pembiayaan Syariah) Al Huda Wonosobo untuk menilai kelayakan usaha dari (calon) anggota yang mengajukan permohonan pembiayaan. Kegiatan pelatihan ini diikuti oleh staff marketing dan manajer dari 17 cabang KSPPS Al Huda yang tersebar di Kabupaten Wonosobo dan Banjarnegara, Jawa Tengah. Pelatihan dilakukan selama dua sesi dan diisi oleh tiga narasumber yang secara bergantian memberikan pemaparan mengenai pentingnya melakukan penilaian kelayakan usaha ditinjau dari berbagai perspektif agar organisasi dapat meminimalkan resiko kesalahan penilaian pembiayaan dan kerugian bagi organisasi. Selain itu pada sesi ini juga disampaikan pentingnya organisasi bisnis menjadi organisasi pembelajar dan siap untuk beradaptasi terhadap perubahan. Pada akhir sesi pelatihan peserta menyusun tabel indikator kelayakan usaha yang akan menjadi pedoman ketika peserta melakukan survey kelayakan usaha. Implikasi dari pelatihan ini meningkatnya kemampuan analisis kelayakan usaha di kalangan tenaga marketing dan manajer yang pada jangka panjang mendorong peningkatan kinerja organisasi. Kata Kunci: pelatihan, studi kelayakan usaha, staf marketing, manajer. AbstractThe purpose of this community service is to provide supplies to employees of KSPPS (Koperasi Simpan Pinjam Pembiayaan Syariah) Al Huda Wonosobo to assess the business feasibilitiy of its financing customers. This training activity was attended by marketing staff and managers from 17 branches of KSPPS Al Huda spread across Wonosobo and Banjarnegara districts, central Java. The training were conducted during two sessions and taught by three speakers who alternately provide exposure on the importance of conducting feasibility assessments of efforts reviewed from various perspectives so that the organization can minimize the risk of financing errors and losses for the organization. In addition, this session also conveyed the importance of business organizations becoming learner organizations and ready to adopting the changes. At the end of the training session, participants compiled a table of business feasibility indicators that will become guidelines when participants conduct a business feasibility survey. The implications of this training are the increasing ability to analyze business feasibility among marketing personnel and managers who in the long run encourage the improvement of the organization's performance.Key Word: training, feasibility study, marketing officers, managers.

This research aims to test the influence of knowledge management consisting of three dimensions (person, procedure and technology) on employee performance. The method used in this study is a mixed method with an explanatory sequential design that combines quantitative research methods with qualitative sequentially, where in the first stage use quantitative and second stage methods with qualitative methods. With this method is expected to be obtained deeper research findings. The study respondents were 35 people wich all of them are employee. Analyze data using SPSS software version 25 with non parametric test. Non-parametric tests are performed because the data is not distributed normally. The results of the study prove that personnel affect employee kierja, job procedure concerns employee performance and technology affects employee performance. All dimensions of knowledge management demonstrate its influence on employee performance. The position of knowledge in Islam is very important, on the basis that the company also makes knowledge as an aspect that gets great attention. The company's policies and strategies are driven by the motivation of implementing Islamic values and practising knowledge

The aim of this paper is to determine attitudes towards the advertistment of certain controversial products and the reasons for being offensive among Indonessian peoples in Yogyakarta. This research method was qualitative, achieved by analyzing the responses of informans by depth interview method. The results indicated that peoples refused advertistment openly broadcasted of certain controversial products, such contraception, underwear, alcohol, and others. For cigarette, there were two responses most of them received cigarette advertisment and the other disagree. Advertisment should obeyying advertisment ethics and goverment should regulating advertisment for controversial products, especially when the advertisment contradictory with religions, values and social norms in muslims countries. The implication of this research for those involved in marketing, it is important that they are aware of possible cultural and religion sensitivities when entering a market or undertaking a standardized mass-media campaign across a region. Limitation of this reserach were few informans, further research can be suggested to conduct future study by taking more respondent and using quantitative method.