Research question: Debates about dietary health promotion at sports events are becoming more prominent and are making food and drink sport sponsorship arrangements increasingly problematic. This study uses choice architecture as a guiding framework to examine how ideas about 'healthy choices' for customer food and drink were operationalised at the Rio 2016 Olympic and Paralympic Games in Brazil.Research methods: An interdisciplinary perspective was applied, whereby considerations of public health, marketing, psychology, policy studies, nutrition and event management informed the research. A multi-method approach was utilised, which included policy analysis, menu analysis, event process analysis, and interviews with spectators. The data were compared and contrasted to see how ideas about health manifested in policy and practice, culminating in the Rio 2016 event.Results and findings: While 'healthy choice' claims featured prominently in Rio 2016 policy, the practical reality consisted of spaces with both a very low amount of choice for Olympic spectators, and a large amount of high-and ultra-processed food. Rio 2016 organisers shaped the choice architecture so that the food and drink being sold and consumed met neither the spectators' nor Brazilian policy definitions of health. Implications:The results show a need for organisers of sport events to question and challenge popular claims of health promotion. Recommendations for governments and sport organisations include the need to alter the accepted production practices of sport mega events, especially since the events are often in receipt of public money and involve unfulfilled claims about health promotion.
RESumoEm Santa Catarina o desenvolvimento do esporte encontra-se vinculado à Secretaria Estadual de Turismo, Cultura e Esporte, a qual através do FUNDESPORTE financia projetos esportivos no estado. O objetivo desta pesquisa, de cunho quantitativo, descritivo e exploratório foi o de investigar a distribuição dos recursos do FUNDESPORTE em 2011 e 2012. Durante estes anos, o mesmo cadastrou um total de 1.233 projetos, dos quais 317 efetivamente receberam repasse público. Do montante total, R$ 32.294.026,97, 94,4% foi repassado à pessoas jurídicas e 5,6% à pessoas físicas. Tanto as modalidades de esportes coletivos quanto individuais foram contempladas, sendo que algumas modalidades receberam significativamente mais recursos do que outras. A maior parte dos fundos foi destinada a projetos voltados ao esporte de alto rendimento e à realização de eventos esportivos de grande porte. Este trabalho pontua questões que podem servir como subsídios para futuros estudos e análise de casos similares.
Resumo: O objetivo deste trabalho foi investigar se a Folha de S. Paulo, durante as edições dos Jogos Paralímpicos de 1992 a 2012, reproduziu narrativas apontadas pela literatura como inapropriadas e/ou estigmatizantes para se referir a atletas paralímpicos. Em uma pesquisa de cunho qualitativo e caráter descritivo, mapeamos o conteúdo das notícias para identificar passagens que estivessem relacionadas com as seguintes características: supercrip; trivialização; infantilização; vitimização. A cobertura midiática da Folha, em parte, "vitimizou" os atletas ao enfatizar fatos tristes da vida deles associados às deficiências. Também reproduziu as narrativas do supercrip, nas quais as notícias, ou parte delas, enfocaram histórias de superação de barreiras relacionadas com as deficiências dos atletas em detrimento da valorização de seus feitos esportivos. A Folha também noticiou fatos triviais sobre a vida dos atletas, como relacionamentos afetivos, questões familiares e financeiras. Houve poucos casos de "infantilização" dos atletas, contrariando achados de pesquisas internacionais.Abstract: This study investigates whether the Brazilian newspaper Folha de S. Paulo, during the editions of the Paralympic Games from 1992 to 2012, reproduced narratives pointed out by literature as inappropriate and/or stigmatizing when referring to the Paralympic athletes. Using a qualitative and descriptive approach, we have mapped the news to identify excerpts related to the following characteristics: supercrip; trivialization; infantilization; victimization. The coverage partly "victimized" athletes by emphasizing sad facts of their lives associated with their disabilities. It also reproduced supercrip narratives in which news or part of them focused on stories about overcoming barriers by athletes related to their disabilities rather than underscoring their sporting achievements. The newspaper also reported trivial facts about athletes' lives such as romantic relationships, family and financial issues. There were a few cases of "infantilization", which contradicted international research findings.Resumen: El objetivo del estudio fue investigar si el diario Folha de S. Paulo, durante las ediciones de los Juegos Paralímpicos de 1992 a 2012, reprodujo narrativas señaladas por la literatura como no apropiadas y/o estigmatizantes para referirse a atletas paralímpicos. En una investigación cualitativa y descriptiva hemos mapeado el contenido de las noticias para identificar trechos con las siguientes características: super-crip (pobrecitos-superhéroes); trivialización; infantilización; victimización. La cobertura de la Folha de São Paulo, hasta cierto punto, "victimizó" a los atletas, haciendo hincapié en hechos tristes de sus vidas asociados a las discapacidades. También reprodujo las narrativas del super-crip, donde las noticias, o una parte de ellas, se centraron en historias de superación de barreras relacionadas con las deficiencias de los atletas, en vez de valorar sus logros deportivos. La Folha de São Paulo también informó sobre hec...
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