A unique phenomenon in Bangladeshi cultural heritage is the tendency to wear traditional costumes at the festivals. This research examines the influence of wearing traditional Bangladeshi costumes for the festival observance. Based on the theoretical background of Bangladeshi festival heritage, five factors were derived: togetherness, tolerance, simplicity, aestheticism, and cultural revival. This research empirically analyzed 310 participant’s data who attended UNESCO (United Nations Economic and Social Council)–recognized world intangible cultural heritage festival, “Pohela Boishakh” (first day of Bengali New Year) held in Bangladesh. Exploratory factor analysis showed that all five factors are statically significant for the impact of heritage festivals. Multiple regression analysis revealed four factors out of five statistically significant for festival importance, and all factors are significant for the tendency of wearing traditional costumes at the heritage festival.
This study aimed to investigate the impact of values and numerous other social and psychological influences on the sustainability of costume appearance. According to the ideological basis of the social values theorem, information was gathered directly through current cognitive constructs, such as an individual’s opinions. Both internal and external influences of lifestyle on costume appearance are depicted within the research framework. An empirical survey was employed to collect data, including 239 respondents from 2 Fashion design universities. The analysis exhibits that internal and external values influence the Bangladeshi young generation’s costume appearance sustainability has a positive impact. It also shows, the social media factor has high significant values within this study context. However, from the psychological perspectives of costume appearance, shopping tendency, and fashion trend would have a moderate effect. Then, several future research directions can be drawn to improve the cross-cultural ideology on social and psychological values regarding costume appearance.
Traditional elements are generally influenced as the symbols of cultural context that contains the sign of the past. Costume color study of Bangladesh mainly found through psychological thinking that depends on several factors, such as the use of traditional festival elements from history, costume color aesthetics, costume decoration colors of selected geographical regions To analyze costume color firstly, Zaltman Metaphor Elicitation Technique (ZMET) visual analysis method was performed that gives in-depth thoughts on research viewpoints; secondly, statistical analysis was done from research questionaries’ report, and the result has shown that the traditional colors analyzed from the visual analysis are significant. The findings of this analysis would be beneficial in establishing the concept of clothing color in Bangladeshi culture, also presenting an appreciation of the traditional context for the art design learner.
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