The aim set by the authors of the present article is to consider the psychological, pedagogical, legal and economic contexts of the negative impact of advertising in the media (mass media) on the creative potential of population. The novelty of the undertaken research lies in an attempt to comprehensively assess the cause-and-effect relationships of one of the sides of the process of developing students’ fragmented thinking, which reduces stability of the educational system and, consequently, the stability of the entire society. Materials and methods include a review of analytical assessments presented in the Scopus, Web of Science, CyberLeninka, RSCI and others databases, as well as application of the methodology of analysis, synthesis, generalization of the results of qualitative author’s and secondary research. As a result of the study, systemic violations of the legislation on the protection of children from information harmful to their mental health were revealed. The economic effect of the systematic appeal of the media to advertising contexts was shown, which arises contrary to the laws of the economy, when the service to the consumer (viewer, reader, user of IT technologies) is not requested, but forcibly provided, while the cancellation of it is realizable only with additional payment for ad blocking by third parties. The article also reveals the negative effect manifested in the political stability of society, resulting from the long-term destructive influence of advertising on the viewer’s thinking through the formation of fragmentary thinking of citizens, minimizing the level of their readiness to establish cause-and-effect relationships in assessing individual activity and events in society. In conclusion proposals are given for eliminating violations of the law and increasing the stability of society on the basis of increasing the stability of the education system to the negative impact of external education.
This article focuses on the topic of society digitalization in terms of the negative impact of innovative technologies on the value and citizens’ cognitive potential. Authors pay special attention to the problems facing the system of higher education. The authors’ argumentation is supported by data analysis of publications from well-known websites (including the Times Higher Education, University World News, and All-Russian Internet Pedagogical Council), as well as interviews with students, university staff and personal observations. The survey has shown that the functioning of universities today is complicated by the phenomena known in modern science as functional illiteracy, or ‘digital dementia’ aggressive disinformation. The development and improvement of methods using by society and academic community aimed at enhancing the information content quality that affects intellectual capital of citizens and intensify the efforts of education subjects in the process of eliminating the consequences of the global bureaucratic structures infringement of academic rights and freedoms. Keywords: digitalization of education, Universities, digital dementia, value and cognitive potential of citizens, aggressive disinformation
The article focuses on the negative aspects of reflecting the introduction of innovative technologies in the pedagogical context of interaction between students and teachers. It describes elements of a conflict of interest between university administration, bureaucratic structures and educators. It also presents the results of a content analysis conducted over a period of 6 months to compare assessments done by Russian and foreign scientists and practitioners of problems related to the values of subjects of the educational process. The authors of the article prove that imbalances in the internalization of absolute values negatively affect all aspects of socio-cultural practices, both at university level and in the production sphere. It is concluded that thanks to innovative technologies, scientists and practitioners will be able to not only specify and actualize the meaning of absolute values much faster than in the recent past, but also minimize the loss of all subjects of the education system in the process of harmonizing professional and national interests.
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