Purpose -The purpose of this paper is to compare perceptions of retail logistics service quality among Romanian and Tunisian customers, and determine which dimensions of logistics service quality have the greatest influence on customer satisfaction and loyalty. Design/methodology/approach -Data were collected using self-administered questionnaires from two convenience samples of hypermarket customers (100 in Romania and 100 in Tunisia). Logistics service quality was measured using two dimensions: the relational LSQ (The perception of Carrefour employees' assurance, responsiveness and caring) and the operational LSQ (Carrefour reliability). Data were analyzed by using confirmatory factor analysis, ANOVA and linear regression. Findings -Respondents in both countries reported high levels of perceived logistics service quality in Carrefour. However, Romanians reported higher perceived logistics service quality than Tunisians for both dimensions. In the Tunisian sample, relational LSQ was the most important predictor of satisfaction, and the most important predictor of loyalty was the operational LSQ; in the Romanian sample, relational LSQ was the most important predictor of both satisfaction and loyalty. Practical implications -Romanian Carrefour managers should focus on the customers' relationships with the staff in logistics service by implementing appropriate customer-oriented training programs. Tunisian Carrefour managers should focus on the ability to perform the promised service dependably and accurately. Originality/value -Despite the large number of studies on individual countries, no study compares logistics service quality among different countries. The present study compares perceptions of logistics service quality between consumers in two countries -Romania and Tunisia -that have different economic and cultural environments. This study shows that logistics service quality is an essential factor in satisfying and retaining retail customers in the retail sector.

This study proposes to identify the determinants of accepting e-learning by the employees of the Tunisian Post Office using the Technology Acceptance Model (TAM). An empirical study was conducted over a sample of 200 Tunisian employees. Our results indicated that for the Tunisian employees perceived usefulness, perceived ease of use, mastery of new information and communication technologies (NICT) as individual factors as well as the proposed technique as an organisational factor represented the main determinants of e-learning acceptance.

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The aim of this research is to study the effect of ambient scents on consumers' responses and in particular the moderating effect of consumer type (hedonic vs utilitarian) and his accompaniment state (accompanied vs single).An experiment was conducted in a real business context (NIKE store), where 400 customers were surveyed. The results indicate that a pleasant ambient scent improves evaluation of store environment, products, quality of services provided, the level of pleasure experienced, the level of stimulation, their intention to revisit the store and customers' spending. However, ambient scents have no effect on the real time spent in the store. Finally, in the presence of an ambient scent, it was found that hedonic customers intend more to revisit the store than utilitarian ones and that accompanied customers tend to spend more and have more fun shopping than single customers.

In the fashion industry, the effectiveness of influencer marketing, known as “opinion leaders,” via Instagram remains little known to brand managers and scholars despite the frequent use of such a communication strategy by companies in recent years. Likewise, to the best of our knowledge, no study has jointly addressed the determinants of opinion leadership, specifically source and content factors. This article aims to examine the determinants and impact of opinion leadership on Instagram female millennial followers' intention to adopt fashion recommendations. Data was taken from a survey carried out on 280 followers of a fashion Instagram account. Web‐administered questionnaires were used to collect the data, which was processed using an exploratory factor analysis and a structural equation modeling. The findings indicated that perceived credibility, psychological closeness to the influencer, and perceived originality of content affected respectively opinion leadership. Thus, opinion leadership affected positively consumer's intention to follow recommendations. Moreover, it turned out that perceived product‐influencer congruence had no moderating effect on the link between opinion leadership and the followers' intention to follow recommendations. Then, this study contributes to a better understanding of the determinants of opinion leadership and the impact of opinion leaders on promoting fashion products.

The aim of this paper is to investigate and compare the determinants of Internet use by senior generation among Tunisian and Romanian context that have different economic and cultural backgrounds. Research data were taken from a survey carried out on 400 online senior citizens (200 Tunisian and 200 Romanian). Data were analyzed by using confirmatory factor analysis and multiple regression analysis. Results show that cognitive age, Familial Loneliness and Social Anxiety have a significant effect on internet use for surfing and seeking information and not for buying. It was also found in the Romania sample the most determinant of internet use was Familial loneliness, while, social Anxiety was the most determinant of internet use, in the Tunisian sample.

Purpose This paper is designed with the aim to enlarge our understanding of a new form of women’s entrepreneurship in an emerging market, which is Tunisia. By exploring the role of nowadays’ “influencer-mompreneurs” on Instagram, our research provides a springboard to holistically investigate an up-to-date facet of female entrepreneurship in the digital era and to identify the determinants of its success. Design/methodology/approach This study took place in Tunisia and examined a sample of 20 female followers of three successful influencer-mompreneurs. A qualitative exploratory study was conducted through semistructured interviews. To analyze the collected data, the authors used thematic analysis, through which the determinants of influencer-mompreneurs’ success on Instagram bearing on Tunisian followers’ perspectives and previous literature were identified. Findings The results suggest that the key determinants of influencer-mompreneurs’ success from their followers’ perspectives depend on their personal traits and their shared content. This is consistent with previous theories and models. In particular, source credibility theory and Ducoffe’s model of advertisement value, which to our knowledge, has not yet been wholly served with regard to influencer marketing research. Paradoxically, the findings reveal that “sharenting” details of their private lives as well as those of their children is also a determinant of influencer-mompreneurs’ success. Originality/value Research into influencer-mompreneurs’ success with presence of their children on Instagram can help to provide valuable insights because existing literature into the subject is ambiguous and requires further research to clarify this research gap. Furthermore, by broadening the view of a new form of women entrepreneurship in relation to mother-influencer marketing, this study will inspire future research to dig deeper into creative women owned businesses and to support such emerging economies in the African context.