Purpose: Companies distributing non-subsidized fertilizers should pay attention to farmers' buying interest to optimize the variables influencing purchasing decisions. Theoretical framework: Efforts to market non-subsidized fertilizer products require the right strategy, including those related to price, product quality, and promotion, to attract potential buyers and purchase products as consumers from the company. Design/methodology/approach: This study analyses the direct effect of price, product quality, and promotion on purchasing decisions at the Mega Eltra Makassar branch company and the moderating effect of the purchase intention variable. This quantitative research uses questionnaires to 200 respondents whose data were processed using SmartPLS 4. Findings: The results showed that price and promotion directly or moderated by purchase intention could not significantly influence consumer purchasing decisions for non-subsidized fertilizers. Product quality directly affects the decision to buy non-subsidized fertilizers; however, it is not significant if buying interest is a moderating variable. Research, Practical & Social implications: Consumers of non-subsidized fertilizer Mega Eltra Makassar company Branch is the population in this study whose details cannot be known with certainty because the records at the company only include the number of products sold and their turnover. Originality/value: This study concludes that the quality of the fertilizer influences the decision to purchase non-subsidized fertilizer from farmers compared to the offer or promotion price. Interest in buying non-subsidized fertilizers still needs to guarantee the purchase decision-making process.
Desa Pallantikang Kecamatan Bangkala Kabupaten Jeneponto merupakan kegiatan pelaksanaan Desa Bonto Salama merupakan salah satu desa yang berada di Kecamatan Sinjai Barat, Kabupaten Sinjai. Penduduk Desa Bonto Salama masyarakat desa ini berprofesi sebagai petani. Masyarakat di Desa Bonto Salama masih belum optimal memanfaatkan peluang pariwisata yang tersedia. Pada data kependudukan tahun 2021, tingkat pendidikan didominasi orang yang tidak sempat melalui pendidikan jenjang formal. Perhatian masyarakat Desa terhadap potensi pariwisata dalam meningkatkan perekonomian sudah mulai terbuka, namun tetap diperlukan dukungan ide dan fasilitas agar destinasi wisata di Desa Bonto Salama terdapat bisa berkembang. Tingkat kesadaran masyarakat Desa Bonto Salama untuk mengembangkan potensi wisata desa sangat tinggi. Tingkat pengetahuan mayarakat secara spesifik menjadi kendala utama bagi masyarakat desa pengembangan potensi ekonomi dalam mencapai taraf kesejahteraan. Kendala tersebut diperlukan pendampingan secara lebih intens dalam mendukung peningkatan ekonomi desa berbasis wisata desa. Wisata Desa Sapana merupakan potensi yang cukup menarik dan mampu menarik wisatawan domestik. Ketiadaan instrumen untuk mencitrakan potensi-potensi yang dimiliki Wisata Sapana kepada calon pengembang, investor, dan pemerintah pusat menjadi kendala utama saat ini.
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